When designing packaging, websites or marketing materials being used for different cultural groups you should consider colors and their meanings to those targeted. RED China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings. India - color of purity (used in wedding outfits). United States - Christmas color when combined with green; Valentines Day when combined with pink; indicates stop (danger) at traffic lights. Eastern cultures - signifies joy when combined with white. YELLOW Asia - sacred, imperial. Western cultures - joy, happiness. ORANGE Ireland - religious significance (Protestant). United States - inexpensive goods, Halloween (with black). GREEN China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him. France - studies indicate this is not a good color choice for packaging. India - the color of Islam. Ireland - religious significance (Catholic). Some tropical countries - associated with danger United States - indicates go (safe) at traffic lights, environmental awareness, St. Patrick's Day, Christmas color (red and green). BLUE China - associated with immortality. Colombia - associated with soap. Hindus - the color of Krishna. Jews - holiness. Middle East - protective color. * Note: Blue is often considered to be the safest global color. PURPLE Western cultures - royalty. Gray Western cultures - loneliness, lifeless and loveless times or settings. BROWN Colombia - discourages sales. India - the color of mourning. WHITE Eastern cultures - mourning, death. Japan - white carnations signify death. United States - purity (used in weddings). BLACK Western cultures - mourning, death. SAFFRON Hindu - sacred color (orangish peach color). PASTELS Korea - trust. United States - spring, Easter; pale blue (baby blue) stands for an infant boy; pale pink stands for an infant girl. RAINBOW United States - Gay pride; Christianity; cultural unity.
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