Homebase have installed touch screen kiosks into some of their stores to offer customers information and advice about gardening and plant care. The kiosks show videos and advertising to customers that approach and interact with the kiosk. The information is delivered in an informative way, offering topical advice. For example because it is summer, the kiosks had a information video about watering plants, a problem at the forefront of most gardeners minds during long hot sunny days, especially when people will also be taking holidays and gardens will have to fend for themselves. The information videos offers advice about how to water plants effectively and which products would help you to make sure that plants were given the correct amount of water as well as information the customer of products that you help a garden or potted plant to retain water as well as holiday garden watering solutions. You can see how effective a Garden centre kiosk would be to up sell products to customers in this way. Most customers probably don't realize that there is a holiday watering solution for their garden, and so would never search the garden centre for such a product. But this is just the start of what garden centre kiosks could do, because interactive kiosks are so versatile they could also help customers with other issues, such as... * Plant selection help * Garden design help * How to design a pond * Show products which you haven't room to store * Information How-To Videos * Opening times and company website * Order on-line For every help information section, the kiosks could be highlighting problem solving products and gardening solution. Customers feel comfortable to walk up to a kiosk to ask for shopping assistance, more so than asking sales staff. Homebase have taken great steps to increase their sales in their Gardening section of their stores with the introduction of interactive kiosks.
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