Lately a new Google service called Google Phonebook has started plenty of debates about individual information safety. Essentially, what this service provides is a way to do a free reverse cell phone lookup on any cell phone number you wish. So why should you worry about reverse cell phone lookup? Well what this service does is it provides not only the name of the cell phone user but also hers or his address. In addition, if someone wants to take it even further, it can be used in conjunction with Google, Yahoo or Map Quest maps and get step by step guide right to your front door. Thankfully your e-mail address is not included, or you could without even realizing it become a victim of identity theft or maybe even worse. However, lucky for us, Google has provided you with an option to protect yourself from malicious reverse cell phone lookup and have your information unlisted. It is easy and all you need to do is fill out a simple form. You can do it online here: google.com/help/pbremoval.html or send a regular mail to Google here Google Phonebook Removal, 2400 Bayshore Parkway, Mountain View, CA 94043. Other services however, do not provide you with such an easy option to protect yourself from reverse cell phone lookup. Why is that? Well the reason is believe it or not ;) money. There is a lot of money to be made in selling information, especially personal information. Because of a huge number of such services I will not go in to listing them, it would just take to long and cover dozens of pages. So how to protect your information from reverse cell phone lookup? The easiest way to do it is just do not provide your private info unless it is necessary. Specially avoid web-based forms that offer you some kind of incentives in return for your name, address or a phone number. In 99% of the cases, the reward is just not worth it. Want to win a free I-Pod? Just fill out this simple form! Disregard it, nobody, except your mom and dad will give you something for nothing. In addition, if you are already in trouble because of reverse cell phone lookup, change your phone numbers (both cell and regular), request anywhere you can that your private information stays unlisted. If you run in to service that rejects to do it threat them with a lawsuit, and really consult your lawyer about it. Who knows maybe you can even turn the table and make some money on it.
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