How SMEs have benefitted from using Dotsquares, their two Indian development centres and offices around the world. How Do You Compete Effectively Within an Established IT Outsourcing Marketplace? This was the question Bankim Chandra asked himself when starting the company in 2002. The obvious answer was to open two development centres in Jaipur, India and support them with a global network of offices to offer exceptional service and build long lasting relationships with customers. In this way very competitive pricing models can be offered combined with the customer care that has come to be expected of UK, USA and Australian based companies. We have been providing IT solutions across multiple technologies and platforms including PHP, .Net, ASP, HTML, Flash and mobile apps for Android, Blackberry and iPhone as well as new versions of current technologies such as HTML5. Cluttered Marketplace creates confusion The offshore market is now saturated, with companies from Shanghai to St. Petersburg vying for business. This landscape, of extensive choice of supplier, makes standing out and being recognised as credible ever harder. Any offshore company often has an uphill battle to convince new clients that the corporate values of service and reliability, not forgetting technical ability and business communications skills are just as strong as an onshore company. In the outsourced web development marketplace there is a tendency to try and shout loudest to claim the most attention. The landscape is full of companies and individuals claiming they are the next best thing, but when the development work is underway, clients all too often find out the harsh realities. This reality is that anyone looking to outsource their work must ensure their due diligence has been thorough and that they are dealing with a credible organisation in order to avoid finding this out. Tailored support for start-ups As experts in the web development outsourcing field we know what the reality is when a company is just starting up and is in its infancy. Cost is an obvious consideration to those in this situation, as is the quality of the work produced. The same can apply to those companies looking to start a period of expansion. The company has responded to these and other issues by ensuring that resources applied to a project can be easily scaled to any particular development phase. Sometimes additional resources are required at the start to ensure the project is running smoothly from day one. Then these can be rolled off once the initial phases have been completed, or rolled back on if required at a later date. This approach allows the client to focus in on their most important job, and their core competence: building up their own company. Communicate for success With often no physical interaction between client and supplier, one of the key factors in the success of any IT project, let alone one being conducted offshore, is clear and concise communication. Mr. Chandra, our Managing Director, quickly realised this is a vital component and set up an online project management tool, which, when combined with a local rate phone number (via VOIP), Skype, email and MSN established clear lines of communication. Projects from as far afield as California (12.5 hours time difference) enjoy excellent communications, allowing both developer and client to work in harmony. A cohesive approach By responding to some of the pitfalls experienced by companies looking to outsource, we have put in place an approach that enables them to tackle a wide variety of enquiries. With expert developers in .Net and PHP, combined with other technologies and dedicated graphic designers they can apply a cohesive approach for most clients. Once the development work is complete many companies would be looking to get their developers on to the next project. The overriding principle being to create an effective â€pipeline†of business that is profit driven. This can lead to a poor final product that may not be fit for the client’s purpose. A thorough testing phase at the conclusion of each project ensures a viable solution is always provided, with a product that is tailored to the requirements, yet scalable for future upgrades.
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