Even though Email marketing has been around since the beginning of the Internet, it continues to be a fantastic way to make money online. This is true in the network marketing business as well, and we are going to talk about how email marketing can be used to build your home business. The primary goal of marketing by email is to develop an opt in list of quality email subscribers. The larger your list of subscribers the more potential you can receive from it in the future. It has been said that a quality email list is worth one dollar per person per month. For example, if you have a list with 10,000 people on it, you could potentially earn $10,000 a month or more mailing out offers to it. The way to do this with your network marketing business is to offer things to Internet marketers that can help them make money. You might not even be promoting your network marketing business originally upfront. You can offer free items or even your expertise in exchange for a person giving you their name and email address. When they subscribe to your list they are now an opt in subscriber and you have their permission to send offers to them through their email. Permission email marketing is in no way spam and with an opt in list you have more quality in it than you would doing bulk email. Your goal is to work on building your list first and then promoting your network business opportunity second. One way you can jumpstart a list is to purchase co-registration leads. This is where you let a lead company build your list for you and you pay so much per subscriber. Each lead that they get will be imported into your autoresponder where you can then begin to follow up with them. The key to making this work is to build relationships constantly and become a trusted source of information to your subscribers. Another way to build an opt in list is to promote a landing page where you give away something of value in exchange for their name and email address. Your landing page will be a source of new leads that you can use for personal sponsoring and enrolling new distributors in your downline. One final point we want to make is you never know when someone will be ready to join your network marketing business. By having these prospects on your list, you can constantly follow-up and be there to enroll them as new distributors when they finally reach that point.
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