Since the early days of search engines, NJ Internet Marketing has evolved with changes and developments in the web marketing industry. With the involvement of social media today, nine out of ten internet users visit a social networking site each month. It has become more of a primary source of information of news on both a local and global scale. Users still continue to use search engines to search for new information but utilize social media for the information to come to them. The initial focus in the process of NJ Internet Marketing is the search engine optimization. This would include is the keyword selection and the on-site optimization around those keywords. As search engines matured, the competition for keywords have increased. This has moved to the introduction of paid advertising programs such as Google Adwords and Yahoo SEM. This gave paying customers the opportunity to reach a front position though bidding for key words in an online auction system. However, the competition for those keywords has increased substantially and many heavily search keywords have become very costly. A free service that has become an available tool for NJ Internet Marketing is social media. Facebook has become the most popular platform for social media. This gave an opportunity for NJ Internet Marketing specialists to move to another step of the evolution of marketing brands and products online. First step is to build a brand page on Facebook and advertise to potential clients and customers. Just like Google Adwords, marketing products on Facebook is not based around keywords alone; it has become a chance to build entire advertising campaigns centered on specific demographics. These ads can appear on a user’s homepage, their search results, and on the side of their profile pages. The advertising campaigns look to target the ideal customer. Facebook uses the â€Like†system, in which prospective clients and customers can â€like†the page and become a follower. All of the updates will be on the user’s Facebook homepage. In the planning process, the NJ Internet Marketing Specialist can specify location, gender, interests mentioned by the user, education, and languages their target speaks. The further expansion of the Facebook â€Like†system has been integrated into websites, blogs, news pages, and e-books. Another social media tool in which NJ Internet Marketing Specialists have evolved with is Twitter and their opportunities to increase web traffic. Twitter is used to create brand awareness, generate conversation, and direct traffic to the web site. Twitter allows for NJ internet marketing Specialist to generate quality content for a brand in fewer than 140 characters per tweet. Each tweet is a preview to what the information a follower can learn from by entering the website. The twitter platform also gives an opportunity for the follower to share the same information with their followers by using the â€retweet†button. This gives a huge opportunity for increased web traffic and brand awareness. With the social media platforms becoming more integrated with daily use of internet users, it is important for business to get more involved in utilizing those tools. NJ Internet Marketing Specialists are consistently involved in the evolution of social media and their integration with internet marketing. These tools have become a part of large variety of tools, NJ Internet Marketing Specialist use to increase a business’s brand awareness.
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