It's no secret the real estate market is no longer the high volume cash cow it was in recent years, but the smart Realtor is the one who thinks outside the box and diversifies his/her business by simply adding other complementary services that are in synergy with their primary offering. What am I talking about? Why just do real estate when you can also easily do loans? There is a tremendous synergy between real estate and loans, and some companies, such as the one I work with, do not require that you have a huge amount of loan knowledge or time to add on this service for your residential and commercial real estate customers and capture additional revenue on more deals. It's no more work than it takes to do an out-of-state real estate referral deal, which you know is some of the easiest money you ever make! The benefits to you are huge! 1. More Control Of Your Real Estate Deals 2. Pre-Approvals That Are For Real 3. The Ability To Offer One-Stop Service For Your Clients 4. Increased Income With The Same Amount Of Effort 5. Make Money And Retain Your Clients When They Don't Need To Purchase A Property 6. Loan Clients Today Can Be Real Estate Clients Tomorrow 7. Make More Money On Every Real Estate Referral Deal To Another Market, And Vice Versa It's important to be sure that any company you decide to work with can do business, preferably as a direct lender, in all 50 states; has residential and commercial lending capabilities across all credit grades and documentation levels; has good loan processing; has a business structure that does not require you to undertake additional licensing; and is RESPA-compliant. Also, it's always a good idea to check with your state department of real estate, banking and your real estate brokerage to be sure there are no restrictions on your ability to do this in your area or with your particular company. In the vast majority of states, a Realtor can legally also do a loan for the same customer on the same transaction with proper disclosure. So do yourself a favor and become diversified--double your income by doing real estate and doing loans! Copyright 2007 Melanie R. Jordan E-Publishing
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