How to Accept Credit Cards on your Website: So your business has a website... now what? Now, we’ve found a simple virtual terminal processing solution enabling you to make money off of two totally new groups of customers. The international market: Yes... people in other countries do have money... lots of it! And I guarantee you not every country has been as hard hit by the recession as the U.S. In almost every case, there is a way to modify a portion of your business to serve online customers. Don’t want to bother with shipping? Easy- enroll into the Amazon shipping program. They take 50 percent but do all the work for you. People sitting around at 10 o’clock at night buying stuff they probably shouldn’t be. If you think this is a joke, think again. Walmart has spent a fortune this year trying to fine tune its online store to capture this exact group: The spontaneous Internet buyer. Some studies indicate this is upwards of a trillion dollar market. If Walmart is going for it... you should too. Get a reliable payment gateway. This is what allows you to authorize transactions and manage your customer’s cards. Make sure you get one that can do both card-present and card-not-present transactions. Also... get a recurring billing function for repeat customers. That will save you a lot of head ache in the future. To read more about payment gateways click here. Wait! Can’t I just get an Internet merchant account and skip the payment gateway! The initial cost of doing an Internet merchant account is usually pretty high when you’re just starting out. Also, these accounts are not easy to get right now. Banks are labeling all Internet ventures as “high risk” so unless you have a really strong relationship with the bank, or are some kind of “bankwhisperer” you’re probably out of luck. My personal experiences with doing Internet merchant accounts with a bank can be read here. The other cool thing about a payment gateway is that you get a check at the end of the month, rather than having to take the security risk of running every customer’s card. This lets you concentrate on sales and customer service, rather than IT stuff. The Shopping Cart Once you have found a payment gateway, you need to set up a shopping cart. There are a number of good shopping cart solutions. I recommend 1shoppingcart. And I definitely don’t recommend Google check out. It’s the one thing Google did that doesn’t quite work right. Process Pink accepts almost any shopping cart. Sit back and watch it work! Congratulations, you have now joined the rest of the world in accepting credit cards online. You probably didn’t know what you were missing out on until right now! If you want a detailed explanation of how to set this up over the phone, click here. Presented http://processpink.com/and visit us for more information
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