The Holy Grail for any Web site owner is to achieve top search engine rankings for his/her target keywords and phrases. This will result in free organic traffic and income. Keyword research plays a very important part and you need to choose keywords with a lot of traffic but limited competition. Google's Keyword Tool is a good resource that can assist you with this process. After your keywords and phrases have been decided on the fun starts! Achieving top search engine rankings is a time consuming process and requires dedication. This article will touch on five of the main focus areas required for top ranking. 1.Submitting your Web site URL to search engines and directories The search engines will crawl and index your site, backlinks to your site is created by listing your site on directories and exposure of your site to your target market through listing your site under the correct category on the directories. 2.Exchange links with respected sites (reciprocal links) When exchanging links always ensure that the site that you link to has a higher PageRank than your site to ensure the maximum benefit. One of the factors that search engines uses to allocate importance to sites is based on the amount of high quality links the site has. The anchor text used is extremely important and you should always make use of your main keywords. Never link to "bad" sites as this could lead to penalties from the search engines. Bad sites include adult and gambling sites. 3.Set-up profile pages on Twitter and Facebook Twitter and Facebook are excellent sites to market yourself on and you should promote your site continuously on both. Google has started to include tweets and Facebook posts on the search engine results pages. 4.Bookmark your site Bookmarking your site on Faves, StumbleUpon and the rest generates backlinks to your site and also promotes your site. The search engines crawl these bookmarking sites and they will increase the importance allocated to your site if it is bookmarked. 5.Post comments on blogs and forums When you post comments on relevant blogs and forums high quality backlinks are generated. Always remember to make use of your keywords in the anchor text of the link back. It is very important to post a valid comment on the blog or forum or else it will be removed. There are do-follow and no-follow blogs. Do-follow blogs pass on their PageRank with the link back and no-follow blogs don't. One could easily write a 101 list article relating to everything that could be done to improve search engine rankings. The above points form the foundation of any successful search engine ranking strategy. You could and should do a lot more but can not leave any of the above out.
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