Article marketing was all the rage a couple of years ago, and it still is up till this day, because of one simple reason: content is king on the Internet. So how do you create your own articles? There are a number of ways to do it. You can visit the various Internet marketing forums and collect ideas from there. You can gather a few articles together, extract information here and there, and compile them together into a brand new article. Or you can take the easy way out and pay someone else to do it for you. All of the above methods do have their short-comings. If you are writing your own article, you would need plenty of time to do the research. If you are paying someone to write for you, the end product may not be what you desired. So is there a better and faster way to create your articles? Yes, of course. I am sure that you have heard of PLR products. So what exactly are PLR products? They are actually ready made products that come with private label rights. So if you can lay your hands on a PLR product, then you have exclusive ownership of that product. You can then use it anyway as you wish: change the packaging, the title, the contents, you can do just about anything you want with that product. PLR articles are hot items on the Internet at the moment, with many membership sites offering such articles for a monthly fee. Depending on the owner of the site, you can get up to 30, 50 or even hundreds of PLR articles every month, and each of them has a word count of between 400 to 800 words. But then again, nothing is perfect, and the same can be said of PLR articles. Although such articles can seem to be very handy, they do have their limitations. 1. Duplicate content With so many other members using the same PLR articles, it is inevitable that two or more members are going to use the same articles for content on their website, resulting in duplicate content. And this is where the problem starts. The search engines do not allow duplicate content, so if a PLR article is used as such by two or more owners of the same, all the affected websites will be penalized, and their page rank will suffer as a result. 2. The restrictions of article directories Users of PLR articles often submit such articles to article directories. Big mistake, because article directories simply do not accept PLR articles, and will ban member accounts if they are caught submitting such articles. The above are two very unfavorable limitations that restrict the potential of PLR articles. So what can be done to bend the rules? The solution is actually quite a simple one. All you need to do is just to modify the articles so that they look unique and different from the rest. You already have the private label rights, remember? So you can make whatever modifications to the PLR articles of your choice. But of course, you don't just alter a few words here and there, thinking that the job is done. Far from it. Below are some of the article modification techniques that you can use to modify your PLR articles in the best possible way. 1. Modify the title, add an introduction and write your own conclusion. 2. Re-write certain paragraphs, and then rearrange the order to make them look unique. 3. Work backwards. This means that you can use the original article's conclusion as the introduction, and then make use of other parts of the article to lead back to your new introduction. 4. As a rule of thumb, you should make at least 30% - 40% of changes from the original article. So there you have it. All you need to know to bend the rules when you are using PLR articles. Don't make the whole process look difficult, because modifying an article is all a matter of about 10 to 15 minutes. And that is only a small sacrifice, when you consider the fact that it takes you hours of work just to write your very own article.
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