Get some proven tips and a real case study. In this report I will show you how measured data leads to successful actions. The topic is all about customer specific accomplishment-measurements. It is a part of our quality-management system. Since the daily workload in business is normally at the border of what you can handle resource wise, it is very helpful to bind external know-how for important projects. With this you can provide a good and successful working pace throughout the project. Simultaneously, you spare the scarce resource "time". Principle number 6: What do you reach with reference to your customers. Measuring-results are won from the standpoint of your customers and show, how your customers perceive you and your business. Tools: You can take customer-surveys, conduct focus-groups and keep track of the acknowledgment and complaints you get. Very strong success-drivers and starting points are: Accessibility, customer-loyalty, products, services, reputations, sales and customer service-performances. My current tip for you: Concentrate on one starting point. Develop and then optimize it until this becomes a substantial benefit of all participants. Those are: The owner, the employees, the costumers and the bank etcetera. Example of a real project. In a small business from Germany started a project to improve the image and accessibility of their website. The internet marketing department of Arguna Consulting worked out the strategy in order to secure the success of the project. This small business approached us in order to dramatically increase the success-promising strategic drivers "accessibility and reputation" on their homepage for prospects and customers. We began by developing a sound plan for the whole project. While project-plan and meaningful goals were developed, we measured the current state of accessibility and reputation and documented the results in those areas. A project-team, existing from altogether 8 external and internal specialists, was composed carefully. External specialists were chosen to participate like: Arguna Consulting, we took over the development of the best internet marketing strategy and the project-management, a graphics-designer for web design, somebody for web programming and creative photographer. Internal specialists have been two CEOs plus a marketing manager and the distribution manager. In the carried out inventory of the current situation, we amounted the most successful sounding levers. Among other things, it was the ranking of the existing web site in the three big search engines; in addition to that we looked at the relationship and conversion of visitors to prospects to customers. After a thorough investigation and some result oriented meetings, new markets and niches were found. Copy-writing was written, creatively designed, programmed and photographed. Code-optimizations, competitor-analysis and the specifically worked out value-hierarchy of this small business was transferred into the vision statement and mission statement. The project-management provided a convincing capacity to work for all participants and pushed useful structures. That led to an efficient work-division and very few competence-fights. Little later, this was concentrated and intensive phase successfully finished, and the brand-new home page went online. Within two weeks, we increased the market size of our client and the potential share of it by 310 percent! The attainability simultaneous went up by 1300 percent! In these 14 days, an unusually high number of new prospects contacted our small business and asked for offers. All these are measurements which could be won from the analysis of the business-internal accomplishment-indicators. That is the end of the beginning and the continuation remains exciting Result: Dedicated, smart and thorough working proved here itself in all project-phases once again. The small business owner can have hopes in realistic manner to reach his Break-Even-Goal much earlier than he had planned.
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