Sometimes it seems as though industry giants, like Google and Apple, are the only ones that are consistently coming up with worthwhile ideas. This is not actually the case †the world is full of companies with unique and valuable products and services to offer. What is lacking, however, are the tools needed to attract global consumers. With the right marketing strategy, lesser-known companies can benefit from increased recognition across counties, languages and markets, securing the support and momentum necessary to compete in the big leagues. Because consumer awareness precedes consumer loyalty, if you have a great product or service, people need to know about it. For a simple and cost-effective way to increase global recognition and support your brand, product and business, look no further than TermWiki.com. TermWiki †an overview TermWiki.com is the world’s fastest growing social learning network. It boasts over 1.5 million encyclopedic entries tied to 1,500 domains in more than 75 languages. TermWiki combines information content with social learning features to create a space where users can learn, collaborate and share knowledge in a Web 2.0 context. The website also offers unique tools for translators, linguists and industry-specific specialists to increase their productivity and visibility. One of the most unique aspects of TermWiki is that all the information in its database is user-created and user-modified. With all contributed content linked back to its rightful contributor, users are given complete power in how extensive their reach is: the more contributions a user makes, the more recognition he or she will accrue. This model allows people to actively create and develop an online presence on TermWiki. TermWiki user profiles detail each individual’s contributions to the website, and also provide a space for users to outline their professional experience, spoken language(s) and personal/company websites. If desired, users can even upload their resume/CV to their profile. Translators and professionals from all around the world will find that TermWiki serves as a great platform for marketing specialized services and expertise. Since content is classified by industry and product categories, users are also able to find information in one convenient place. TermWiki is the first major knowledge site that classifies content by industry and domains so users can search for information and find precise, accurate results. By attracting users across professions and occupations, TermWiki offers a large but targeted audience for professional individuals to market their products and services on a global level, from one convenient online location. Why should you feature your products on TermWiki? Aside from individual users, translators and professionals, TermWiki also provides a unique space for companies to market their brand name and products to millions of potential global customers. Like other users, companies can create a company profile, which allows them to display logos, website links, company descriptions, industry and product information. Companies can also add brand- and product-specific terms to the TermWiki database, each of these ultimately linking back to the company’s profile. TermWiki’s wiki technology encourages users to translate terms already in the system into other languages. Therefore, a company contributing 1000 product terms is able to extend their reach far beyond those 1000 terms, as other users translate and subsequently distribute the terms across other languages on the site. While the translator will also be attributed for his or her commitment to knowledge-sharing, the term will always maintain its initial attribution to the original user, with a link to their respective profile page. Many companies invest substantial amounts of money into increasing their multilingual SEO; having product terms on TermWiki.com achieves much of the same result for far less. Lower company expenses In spite of Apple’s popularity and reputation, it’s virtually impossible to find a list of terms with concise definitions for Apple’s iPhone or iPad anywhere. Having such terms on TermWiki.com would greatly reduce Apple’s customer support expenses, as users would simply need to go to the site to find answers to common questions about specific product features/functions. In addition to reduced customer support requirements, having a detailed list of product terminologies on TermWiki would also help companies improve branding, reduce product R&D and translation costs. How to feature you product of TermWiki: Here are 4 simple steps to feature your products on TermWiki. 1) If you haven’t already created your business profile page on TermWiki, you can do so by clicking on the â€add new company’ button located on the company page. 2) Once this is done, you can use the â€add a product’ button on your company profile page to add your products one at a time. Make sure to provide a good description about each product to increase the product’s search engine optimization (SEO). Next, select the appropriate industry and product categories that your products belong to. You can also upload pictures to each product contribution as well. 3) Once your products have been added to TermWiki, you can begin to enter terms and definitions for your products using TermWiki’s standard term input page. If you have existing glossaries already created, you can import them all at once for improved efficiency. One important requirement for terms to be eligible for inclusion into the TermWiki database is to provide a detailed and concise definition for each term. Once these terms are entered into the system, users will be able to search for them as they do with Google. 4) Invite users to check out you products and related info on TermWiki. You can use the promotional URL assigned to your products to invite users. When users sign up, they automatically become fans of your products. For products that have achieved 500 fans, they will qualify to be listed in the featured product section at TermWiki.com. As TermWiki continues to grow worldwide, your products will be displayed in front of millions of potential customers globally. It’s a simple yet effective way to put a direct spotlight on your company, brand and products. What’s more important, you can do all of this for free.
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