If you do any type of business online, it is only a matter of time until you come into contact with a crazy customer or two. Naturally, the more your business grows, the more customers you must deal with. This obviously increases the chances you could have one or two unstable ones to deal with on a daily basis. If you want to be successful online, this is something you must learn to deal with. Bad customers tend to make most online marketers jaded towards most of their customers. However, believe me when I tell you, this point of view will not only put you out of business quickly, but cost you thousands of dollars in repeat business. I've personally discovered that my best customers bring me almost 65% of my online income. Sadly, like many new marketers, I didn't quite understand the power of a "retained customer" in the beginning. When I first started to market online, I use to detest most of my customers, simply because I assumed they were lumped into one of two unflattering categories: unstable whiners and refund scammers. For every 10 positive customer emails I received, all it took was one "crazy" customer to set me off. You know the type, the kind of customer who wants to sue you over a $19 product, or wants to report you to the BBB, because you took more than 24 hours to process their refund. Luckily, as I began to talk to other marketers in my industry, I discovered they had the very same customer problems as me. Almost everyone I talked to had similar horror stories about unhappy customers who made their lives a nightmare. I finally concluded that no matter what I did, I could never fully do away with this problem. To move forward I had to grow thicker skin and learn how to separate the good customers from the bad ones. This awakening of sorts, put my profits into orbit. I began to speak with my customers in a more understanding and down to earth way. Each customer was a real live person with his or her own individual hopes and dreams. I even managed to get many angry customers to apologize for their behavior and many of them happily gave me their business again and again. So in case you haven't figured it out on your own by now, the single best piece of advice I can give any new online marketer is to meet or exceed your customer's expectations. If you want to take your online business to the next level, you must develop a bond with your customers Help them get what they want, and in return you will be rewarded with their loyalty and a growing bank account.
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