The lack of interested, quality leads causes many marketers to fail in their bid to build their network marketing, direct sales, MLM, or home based business. Despite having a website almost every company suggests using those worn out "old school" methods from before the Internet that start by using your "warm list" or a limited personal contact list as a prospect pool. They are told to use a memory jogger and write down every name they can remember from as far back as kindergarten. The longer the list the better it is. Some people start out and part of the way through start thinking they will never find phone numbers for all these people. People move away, or change their names, or even die. Also, some could be very successful by now and would never join you in a home based business. This would be a very strange and daunting chore and there could be people on the list that are total losers and may even be in prison. A better use of your time would be to start with your chicken list. It may sound funny but everyone who has made such a list would easily know some people that are highly successful and you are chicken to call them. This is where you should start. Make a list of 10 to 15 of the most successful people you know, call them, and ask them if they would give you their opinion about this new business you are starting Just ask them to let you mail them the information and if you could follow up after they have had a chance to review it. Nearly all of them will be more than happy you called for advice and will gladly check out the business and tell you what they think. If it is a DVD or CD and it has the best information about your company it would be better and more consistent than anything you could tell them and if it is good they will see that and want to join too. So most people's chicken list or the ones that seem like they would be tough to sell the opportunity to are really the first people you should try to recruit. By asking for their advice you are telling them you respect them and value their opinion and if there is a big drawback with the company they will figure it out and may save you from wasting your time with a bad company. Then you should imagine that you have found a gold mine and the more gold you take out the more you find. If there were no end to the gold, who would you share it with? Who do you care so much about that you would want to give them the chance to get as much as you can get? A network marketing business or a home based business is exactly that, it is a gold mine and it is a tremendous opportunity you can share with the people you care the most about. There really is no middle ground in this industry. You have to go all out or get out because anything less than full steam ahead is a waste of time. But obviously, there will not be many names on your list if it starts with your chicken list and ends with those you care the most about. That means you will have to do some serious work if you are to succeed. I mean you have to give up some of the things you are doing and put some serious time into it if you are not going to fail. You have to learn how to conquer the Internet. You will not be able to succeed by trying to call every family member, old school mate, past teacher, mailman, neighbor, client, coworker etc... It just will not work that way. Those people are not your prospects. They did not come to you looking for your opportunity or product. There is only one place for you to find your unlimited and never-ending list of prospects and that is the Internet. But if you set up a website and start making contacts and promoting your products and company to all the contacts you can make online, that will not work either. Every social site online is full of people doing that and it is not effective. These are basically the same tactics as old school methods that a lot of people try offline and 97% of those using these tactics will fail. This is a fact not a prediction. The numbers are well known. The solution to this problem is in training yourself to use proper marketing techniques and methods to produce an army of ads in as many places online as there are places that people look for opportunities, products, or solutions for their problems. Learn who your target market is and how to position yourself where they can find you online and you will be seen as a leader or an expert. Don't learn this and use those offline methods on your prospects and your chasing and convincing will make you look like a pest. By doing this you become a person of value and someone that others will want to join. That is who others want to join. Leaders that can help them succeed. People do not join followers so you will have to become a leader if you are to succeed.
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