How do you get the perfect keyword density? This is a bit of a trick question. There is no set perfect keyword density that will suit every site, regardless of the way it seems from the myriad free search engine optimisation tools floating around the net. It's something that needs to be judged on a site-by-site, or even page-by-page basis. The number of keywords you feature on your pages will largely depend on the length of content you habitually feature. The optimal keyword frequency for your content is something that will be assessed in the initial free SEO analysis most optimisation companies perform. You can talk to us at SEO Consult about SEO for your content. The recommended keyword frequency The first thing to note is that keyword density isn't the same as keyword frequency. The density of keywords on a page is a percentage. So, for example, if you have a single keyword three times in a 200-word piece of content, the keyword density is 1.5%. The keyword frequency, however, is three, and will remain three even if you plump out the article to 300 words. It is thought that the search engines have a fairly low keyword density threshold filter. One of the most valuable pieces of free search engine optimisation advice around the net is the recommendation that you keep your keyword frequency down to once every paragraph or so, or two to three times for a 250-word article. Don't be dense One of the basic SEO mistakes is to confuse keyword density with keyword frequency. Some site owners condense the recommendation down with their word count, keeping three instances of the keyword in their 100-word piece of content. This raises the keyword density and risks tripping a spam filter. Keep your keyword density low for best results.
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