In the beginning, getting a "you've got mail" message was exciting. But today, we are all bombarded with email messages that the excitement of receiving an email has lost its luster. And to make matters worse, most email messages aren't worth getting excited over in the first place. Part of the problem is Internet Marketers don't realize how important the transition from visitor to subscriber is. They fail to understand the responsibility they have to the subscriber and then engage in activities that quickly lose their trust. Just think about it, you've changed your visitor from someone looking for information to someone asking for information. This is an important step in the trust process between marketer and potential customer. The fact is, to build a responsive list of opt-in subscribers you need people to trust you, and trust you quickly. The faster they trust you, the less likely they will hit the unsubscribe link and disappear forever. So, gaining your subscribers trust should be priority number one. Check out these 3 ways to get your subscribers to hit the unsubscribe link fast... Interpreting An Opt-In Subscription As A Free Pass For Endless Marketing A person subscribes to your list because there is something in it for them. Maybe you offer an eCourse, or a free report. But the point is, they want something bad enough to share with you their name and email address. So, give them what they want. Deliver the goods. Make good on your promises! Don't think this gives you the right to bombard them with offers in the hopes they'll eventually buy something. Most won't buy a thing and will unsubscribe from your list forever. So, make good on your promise and then market to your list responsibly. Marketing Every Product Under The Sun To Your Opt-In List As I started earlier, people join your list because there is something in it for them. Normally, they have a problem and believe subscribing to your list will either provide the solution or bring them one step closer to the solution. Here is your opportunity to prove your worth and provide the CORRECT solution to their problem. Don't offer them one solution one minute and then 20 different solutions afterwards. You'll lose their trust as someone who can truly help them, and hit the unsubscribe link. Creating A One Size Fits All List For Multiple Topics If you have the capability to build a list by having an Autoresponder service, you probably have the capability to have unlimited lists. Grouping everything on one big list is a recipe for disaster. Break your topic into sub-list so you are always providing the specific information your subscribers want. If you have on list that talks about a lot of different topic, as soon as the topic of the emails doesn't interest them, they're likely to unsubscribe. Remember, your visitor trusted you enough to share with you their name and email address. This was a leap of faith on their part. They believe you have answers to their questions and solutions to their problems. So, now, the ball is in your court. Please respect your subscriber and treat them the way you would like to be treated. If you do this correctly, you'll be rewarded with a responsive opt-in list, more affiliate commissions, more sales and more money in the bank. If you do this wrong... "click", you're gone.
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