These are the signs of a great membership†one where the owners are dedicated and committed to adding regular content†where the members are active and enthusiastic about helping to grow the membership. In fact, an active membership can grow itself if the members take the opportunity to voice their opinions and desires. Having a high retention rate of members is not difficult; you already know how to keep members happy. The important aspect is to listen to the members. They may suggest taking the membership into a different direction than you originally planned. If that is the case, should you argue with them or give them what they want? Good membership administrators will cater to the needs of members as a primary focus. Some ideas for new content to add to your membership on a regular basis include: There really is no limit to what you can offer your members, and it will largely depend upon what your niche is and how much your members are paying. If your membership is a free one, then you may not wish to update it very often. But if your members are paying $100 or more per month, then they expect you to make a commitment to publish updates when you say you will. The best memberships have certain dates when they plan to post new items; they even run on a calendar schedule in order to assure that the items are ready to go on the due date. This type of commitment helps you keep members, while building a great name and reputation for your membership site. Many new membership owners ask how to know what sort of items to add to the members’ area. The answer is simply 'research'. You should research your market before starting the membership. Searching forums, blogs and other sites for comments and questions from people in the niche will bring up many useful ideas for your membership. Another factor that contributes to member retention rate is the ease of use of the membership. People like a simple layout with an intuitive navigation, and a simple process to download their products. Building a great membership site is simply a matter of giving the members what they want. Don't be afraid to ask for opinions and ideas, as this is how you turn it into a highly interactive, tight knit community full of people who are keen to see the membership grow and move forward.
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