Search engines are the lifeblood of the small and medium-sized business, so a slick video production for your homepage is an essential tool with which to inspire visitorsâ€and convert them into customers. James Brown, Production Manager of San Diego video production company EPIC Productions, offers 6 tips for making a dynamic web video that extends a â€virtual handshake’ to potential customers. It must look and sound professional †don’t cut corners - Use decent, royalty free music - the free tunes on your Mac have been heard before. - If the video requires a voiceover narration, use a professional voiceover artist. - Don’t compromise on the quality of the footage or images used †use good quality stock footage/photos if you need to. Keep it tight and focused - Viewers must keep watching until the very end so they see the â€call to action’. - So don’t lose them with a long-winded narrationâ€.get to the point. - If it’s longer than 2 minutes you will lose people’s attention. Don’t try to be too clever - Your message should be clear and easy to follow. - Be direct and honest about the value your business can add. - If you confuse people about what you do, you won’t get their business. - Get input from your staff on the concept †this video represents the whole company. Show your range †but play to your strengths - One size won’t fit all, so (concisely) present your full range of products/services - Use well-designed captions to convey information without losing momentum. - Be specific. What is it that you do better than anyone else? - Don’t say you do something that you don’tâ€you will get found out. Give your company a face - Consider having a senior executive to offer the company’s vision/philosophy. - They can tell viewers what makes your company different and special. - They can formally invite people to make contact †a nice â€human’ touch. Call to action - Be clear what you want people to do. Should they call or email? - Leave the relevant contact information and website on-screen at the end. - Be ready for those calls and emails - and ready to deliver on your promises.
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