Payday loans go by many names. There's cash advance loan, check advance loan, post-dated check loan, deferred deposit check loan, and direct deposit advance. But by any other title, the principle is the same: a person needs a little bit of money to help them make ends meet until their next paycheck. Take for example the fictional story of Aldan Devonshire. Aldan has just been hired as a sports journalist for the New York Post. He and his West Highland white terrier, Faust, squeeze into their '01 Corolla packed full with blankets, notebooks, computer peripheralswhatever would not fit into the U-haul mini-trailer. They arrive at their new apartment late Sunday evening, and after setting out a dish and bowl for Faust, Aldan goes to sleep. On the way to his first day at the office, he suddenly remembers that his Geico payment is due by Friday, and he panics. Then Aldan remembers the electric bill at his old place is also due that week. His first check from the Post won't be cut for three weeks, and with all the costs of relocation and the deposit on the new apartment, there simply isn't enough money! He frenetically brainstorms, and just as he is turning off the interstate he sees a billboard announcing, "Fast Payday Loans." On his way home, he makes a thirty-minute stop at Serendipity's Payday Loans and leaves with $450 cash. Aldan and Faust will make it through until payday. "...By Any Other Name..."
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