When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms -- further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits. Writing A Catchy Headline The headlines of your SEO press releases are the greatest opportunity you have to grab the attention of the reader and the search engines. Your headline must not only contain keywords, but also needs to catch reader's attention and convince them to click through to read your release. The title should evoke some kind of emotion and intrigue that drives them to want to find out more about your headline. At the same time, you need to include your keyword phrase because some press release submission sites use the title of each SEO press release as the title tag. Title tags are very important in search engine optimization as search engines use these tags to assess the overall topical content of a webpage. Stick To The News -- No Spam Please SEO press releases are an intended to be news bites. While they are a highly effective component of your search engine marketing campaign, they cannot be a blatant promotion for your company, your products, or your services. Instead, they need to announce news about your business. It could announce a new business, new products or services, or new hires. Your news could also include new pricing structures, partnerships, or new initiatives such as community or non-profit involvement. The idea is to bring attention to the new things going on within your company without blatant self-promotion. In fact, many press release distribution sites will reject your item if it does not have a specific news angle. Include One Or Two Quotes Quotes from someone involved in your news story should accomplish two main goals: 1. If you need to say something promotional with your SEO press releases, the quote is the place to do it. 2. Quotes add a human element to the story and steers it away from being a dry and uninteresting piece. Use these quotes to connect your readers with the human side of your business. It's ok to state some options in the quotes, such as why you believe you can serve your customers better than your competitors can. Using Keywords And Links One of the primary benefits of submitting press SEO press releases is building backlinks to your website. It is widely understood that SEO press releases are an excellent source of backlinks and can greatly assist in an overall SEO marketing plan. To get these links, you need to include links within your press release your site. There are two types of links - anchor text links (where the term is embedded in a term) and URL links (the long webpage address). Anchor text links are by far, more beneficial to your SEO campaign than are URL links, however, many press release submission sites do not offer them - or offer them at a very high cost. Because some distribution sites do not allow anchor text, you should always include both anchor text and URL links in the body. While both can be clickable, embedded links will provide you with far more value in the search engines than a URL. When places such as Yahoo and Google crawl your news item, they pick up on the anchor text and associate those words directly with the destination site (yours). The fast and impressive results SEO press releases generate make them a very powerful marketing tool for virtually any website. For the best results, relay real news about your company in a search engine optimized format, and publish your press releases on a press release submission site that offers anchor text and other search engine friendly features.
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