Are you new online? Maybe you're just getting started with Internet marketing. If so, you have undoubtedly heard of blogging. Yet, you may wonder, What the heck is a blog? Blogs, or "weblogs," are somewhat like a journal in that you can write anything in it you wish. You can add video and/or sound. You can post pictures. You can do just about anything you want to do and have a great time with it. You can have a blog hosted on your own server or it can be hosted at places like WordPress.com or Blogger.com. Yet, it's better to have your blog on your own account because then, you can do anything you want with it. You can add pictures, sound, video, banners, whatever. It's best not to get too carried away. Still a little Google AdSense is always good for a few bucks a week. What you should do is to provide great content and link to the peoducts you review so that people can further explore your recommendation. Loyal readers will trust you and be interested in what you're discussing in your blog. WordPress is probably the most popular blog platform, and you can download it from WordPress.org, or if you have your hosting account with cPanel control panel, you'll also have Fantastico, which will install your WordPress blog with a couple of mouse clicks. But before installing your blog, do a little planning. Decide what it will be about, and then you can choose any template you wish, to make your blog personal. Templates give your blog a new face, and there are thousands of free options for you to select from. Some will suit your purposes better than others, so that's why you should have in mind the type of blog you want to have. But when you select a template, be careful that it works in both Internet Explorer and Firefox browsers. Internet Explorer can do some strange things when you optimize your blog. After you've decided on a style, and if you're in the blogging side of things to make money, go and apply for a Google AdSense account. When your blog is approved, you can place these pay-per-click ads on your site. The advertisers pay for each click that the AdSense ads receive and you get a percentage of the income. Some WordPress templates already have AdSense installed and you can just change your user ID number for it to work. Also keep this in mind when choosing a template. But the thing to remember is to have fun with your blog. It's best to stick to a central theme and write all your posts around it. So, if you're writing about dogs in your blog, don't go off on a "What I ate for breakfast" rant or people won't appreciate it. Those kinds of whiny blogs are not heavily trafficked, anyway. If you want to have that kind of a blog, separate it from the dogs and let them make money. You can really drive traffic back to your website with a blog, though--in several different ways. In my next article, I'll show you how.
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