A successful business is one which is open to criticism and ready to meet the customer’sunmet needs.A business should be ready to accept the fact that its website is no good for business if its potential customers cannot find it. Search Engine Optimisation (SEO) may increase the visibility; but does it build trust? A new way to address this issue is through the use of social media sites to promote a company, people, brands, products and services. It is the online version of word of mouth,whose aim is to increase loyalty, trust and referrals. Although businesses that are already online see immediate benefits by linking themselves with social media, it can also significantly help new businesses that were never previously online. Role of Social Media in Marketing’ According to a research by the Nielsen Company, 22% of online time in the United States (US) is spent on social networking sites. Further, a MerchantCircle survey shows that over 66% of small businesses rely on social networking sites for marketing themselves. The numbers are only going to increase in the coming days with the proliferation of Mobile Commerce or M-Commerce. Apart from search engines, Social Media Optimisation (SMO) is another important tool for gaining customers. A good SMO can result in a great Search Engine Results Page (SERP). Such visibility from organic searches and referral networks creates an unshakeable brand identity. A serious website needs an informal blog, links on social networks and a new level of creativity for bringing out engaging content. It is no longer only 'what you do' but also 'how you do it' and 'what the world feels about it'. That is the impact social media marketing has on E-business and its growth. A successful business is one which is open to criticism and ready to meet the customer’sunmet needs.A business should be ready to accept the fact that its website is no good for business if its potential customers cannot find it. Search Engine Optimisation (SEO) may increase the visibility; but does it build trust? A new way to address this issue is through the use of social media sites to promote a company, people, brands, products and services. It is the online version of word of mouth,whose aim is to increase loyalty, trust and referrals. Although businesses that are already online see immediate benefits by linking themselves with social media, it can also significantly help new businesses that were never previously online. Role of Social Media in Marketing’ According to a research by the Nielsen Company, 22% of online time in the United States (US) is spent on social networking sites. Further, a MerchantCircle survey shows that over 66% of small businesses rely on social networking sites for marketing themselves. The numbers are only going to increase in the coming days with the proliferation of Mobile Commerce or M-Commerce. Apart from search engines, Social Media Optimisation (SMO) is another important tool for gaining customers. A good SMO can result in a great Search Engine Results Page (SERP). Such visibility from organic searches and referral networks creates an unshakeable brand identity. A serious website needs an informal blog, links on social networks and a new level of creativity for bringing out engaging content. It is no longer only 'what you do' but also 'how you do it' and 'what the world feels about it'. That is the impact social media marketing has on E-business and its growth.
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