What is Link Popularity? Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site. Type in your domain name in the box below and hit the 'search' button, to find out the link popularity of your site. You can also search for this on Google by typing in the following command - Link: www.yoursite.com For example: Link: www.linkwizard.net The above command gives you a selective list of links, usually from PR4+ link pages. For a more extensive list, you may search the following syntax - "yoursite.com" -site:www.yoursite.com For a detailed Link Popularity report, you can use our Link Popularity Analyzer Tool, which checks the link popularity of your site across various search engines like Google, MSN, AltaVista, HotBot, Yahoo and AlltheWeb. History behind Link Popularity and Google PageRank Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important. Taking this logic further the Google founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They evolved a formula called PageRank (named after its founder Larry Page ) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its PageRank. Google's PageRank is important because it is one of the primary off-page factors that influences your page's ranking in the search engine result pages.
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