Let's look at the top reasons to redesign your website, Out of date content: If the content no longer grabs your visitor's attention then you need to rewrite it also why not redesign your website while you are rewriting the content so your design will harmonize or enhance it. Ineffective navigation: If your visitors can't quickly and easily access the information then they'll go to your competitor's site due to the reason your information always should be within 3 clicks from the home page. Old navigation menus use images which the search engines finds little difficult to index and you need to convert your pages into a CSS-cascading style sheets navigation system because it really loads fast and is search engine friendly. Out of date design: If your website was designed several years ago it probably has an old design that no longer appeals to your visitors and in that case even if you get lots of visitors they are not purchasing your products or services so your website should provide the best experience for first time visitors so they'll want to do business with you. Not optimized for the search engines: Your web designer may not have designed your web pages to be search engine friendly so they won't attract much traffic and in fact there are many web designers know how to design but are not familiar with marketing. When redesigning your website you need to be sure to select a web designer that knows about search engine marketing. Slow loading web pages: Google has added loading speed as a ranking factor for the search engines so if your website doesn't load fast you may not only lose rankings but lose visitors who have become impatient. Here are some factors that affect lots of time include: Adobe Flash objects: flash introductions or flash images Large images or there are too many of them on the page Code errors: There are JavaScript or HTML errors Very slow server: not enough space or bandwidth or too many sites on one server Multimedia files : video and audio consume lots of server resources Creating interactive website: Most static HTML websites are not built for interaction with your visitors like a CMS such as a blog visitors can leave comments and subscribe to RSS feeds the search engines of new content. Converting static website to content management system: If your website is static and made from HTML and also have many pages that requires updating you'll have to edit them one at a time unless you use server side includes files and nowadays many site owners are now using CMS because of these features: Dividing content creation from design Making is easy to update/add/edit/delete pages from backend administration panel Create almost unlimited pages Two popular CMS editors are Word Press and Joomla and both of them are open source and freely available.
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