I have worked as an Internet marketing consultant over a number of years and I think it is time to reveal some awful truths about the industry I work in. I want to use this article to point out some of the negative stuff that takes place in this industry so that people don't fall into the same traps as others unfortunately have in the past. I know that many consultants will not be too pleased to hear some of these things, because they are better said than not. Firstly, if I were to make a rough estimate, I'd say that 95% of the internet marketing consultants out there have either never used what they preach or they used it with little or no success whatsoever. That means that most consultants are simply talking and not walking the talk, which is discouraging and misleading for those people who have to deal with them. That leaves about 5% of people who are genuine consultants who have used what they preach to generate online results for themselves. A good indicator of this is to do a search for internet marketing consultant" on Google and see which ones pop up on page 1. It's quite obvious that if you are an Internet marketing consultant, then you should be generating a lot of business using the Internet. If they are not ranking highly for such a keyphrase, then they should possess a website which demonstrates what they have achieved online. If they are not open about showing their own websites, then chances are that they've never achieved anything decent online, let alone made a dollar. Another thing, there exists a big difference in the level of Internet marketing knowledge between consultants working in the industry. There are still people out there who talk about the same things they were talking just 5 years ago. The reality is that Internet marketing is constantly evolving and the only way to stay ahead of the pack is by keeping up to date. Because of this, it would be a wise thing to see a couple of consultants first before diving in. Expect to find variations between all of them. If you do this, you will find someone who is up to date with the latest internet marketing techniques and who can give you value for money. Next time you need an Internet marketing consultant, please choose one who has achieved online results for themselves as well as portrays an advanced level of Internet marketing knowledge.
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