Search engine rankings are a large factor to the success of your web site. If you desire free organic search traffic from the search engines you will have to learn how to improve your search engine rankings. The main search engine you should be focused on improving your rankings in is Google. Why focus on Google? Stats show that Google currently enjoys a 77% share of the search engine market. Google handles over 300 MILLION search requests every single DAY. With over 8 billion pages in the Google index (with thousands of pages being added daily), you need to learn how to improve your search engine rankings or else you will get lost in the Google index. Without better search engine rankings, your web site will remain a virtual ghost town. There are so many unbelievable myths out there pertaining to theories of how to better your rank in the search engines. We all already know that Google likes the following factors of a web site - and ranks a site with these factors in mind: Keywords in url Keywords in content (and close to each other) Link Popularity (links pointing TO your site) Keywords used to link to your site Over-all theme of the site or page Strangely, Google doesn't seem to mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help... and certainly can't hurt. Improve Search Engine Ranking - The Myths No doubt, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact - and what is NOT. These are some of the search engine ranking myths that you need to get out of your head: Myth #1: Google Knows All and Sees All Myth #2: Google Will Not Rank Duplicate Content Myth #3: You Must Get Links From Related Subject Sites to Rank Myth #4: Your Site Must Focus On One Topic To Rank Well Myth #5: High PageRank Means Good Rankings in Search Engines Myth #6: To Maintain Good Rankings, You Have To Add New Content MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard! Improving your search engine rankings is not difficult to do Thankfully, getting better rankings in Google is not hard - if you know what you're doing. Think about Google, and what their goal is. The goal of Google is to provide their users with the fastest, most relevant search results possible. They certainly are one of the only websites that I can think of that has the primary goal of getting visitors OFF their site as quickly as possible! If you practice high standards of search engine optimization - learn what Google wants - and take the time to de-program yourself of all the myths surrounding better search engine rankings, you will see better search engine rankings quickly.
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