Video is an extremely powerful media that can be used for many applications. Here is a list of the main areas for its use: Promotional Videos--Include a corporate image video (on DVD, CD-ROM, on-line, or on videocassette) in your sales materials and presentations. Optimal length is approximately 4 to 7 minutes. Employee Training and Orientation Videos--Use video to explain all the standard procedures and responsibilities involved with different processes, positions and your organization. Approximately 5-20 minutes. Product Training Videos--Offer a reference for your customers to refer to when using your products. Approximately 5-20 minutes. Point of Purchase and Trade Show Displaysâ€"Increase point-of-purchase sales in retail stores, at trade shows and other locations where customers are making their purchasing decisions with an attention grabbing video. Approximately 2 to 4 minutes of looping video. Events and Seminars--Capture your event or seminar on video! We can provide you with single or multiple camera production services, depending on your needs. Or you can show video at your events. Nothing mixes it up and creates a 'mental break' like video. At your next convention or event, you can have a looping video projected on a large screen that will display the information or message you wish to project (no pun intended!) Or if you're giving a seminar or other presentation, people appreciate an entertaining, informative multimedia or video presentation as a change of pace. Television Commercials--Produce creative spots for cable and network television, posted on your website, or emailed to current or prospective clients. They should generally be 30 seconds in duration. However, a 60 second spot can also be effective. Video News Release †This is a press release in video form. It is generally a 90-second video piece that is paid for by corporate sponsors and then distributed, via satellite or mail, to stations around the country to be included in local newscasts. They are, in effect, paid advertisements in a news format. When they are well made, it is almost impossible to distinguish them from a regular news segment. Fortune 500 companies create them to inform the public about their latest product research. And, in the last decade, a growing number of small companies have begun to use them as an effective public relations tool. E-commercials †Break into the booming market of internet video advertising. Capture someone's attention with a commercial on the Internet. These can be posted on your website, emailed to current or prospective clients, or posted on other websites for a fee. Generally 30 seconds. Occasionally 60 seconds. Podcasting †Podcasting is yet another vehicle that people are using to send information out to people and promote their products. As defined by Wikipedia, a podcast is a digital media file (or a series of such files) that is distributed over the Internet using syndication feeds, for playback on portable media players and personal computers. Like 'radio', it can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster. Podcasts can be downloadable from your website and listened to at any time. You can instantly establish yourself as an authority (and possibly a vendor) for a variety of topics and needs. High Definition †If it has to be dramatic and the best quality, then High Definition (HD) is the way to go. The image quality rivals film, yet HD is much less expensive. Within the next one to two years, everyone will be using HD. Why not get a head start on the crowd and differentiate yourself from the pack? There are different 'flavors' of HD out there, so you may want to consult with an expert (such as Video One!) to discuss which type is appropriate for your needs. Copyright (c) 2008 Irwin Myers Irwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
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