1st STEP to Improve Conversion on Your Affiliate Site So you have an affiliate site. You’re ready to go. You design an eye-catching site and you’re using multiple methods to attract traffic to your site. You’ve generated lots of inbound links to your site and now you’re getting tons of hits. Sit back and watch the money roll in. Right? Not so easy. All your work won’t mean anything unless you get a good conversion rate. Conversion in affiliate marketing simply means: Your visitors DO what you brought them to the site to DO. It’s crucial for you as an affiliate to know as much as possible on this issue. How do you become an expert at conversion? We suggest 3 easy steps. Here’s the 1st step. The Task is Conversion THE TASK: Get your visitor to DO what you want them to DO What is the DO on your site? Maybe it’s clicking on a banner ad. Maybe it’s following the instructions on the landing page. Maybe you want visitors to fill out a lead generation form. Or agree to a free trial. Or make a purchase. How will YOU GET PAID as an affiliate? What does the merchant want you to do? That defines THE TASK. Improve Conversion with a Clear Call to Action THE METHOD: Your clear CALL TO ACTION will improve conversion What is your CALL TO ACTION? What tells yours visitor what they need to DO? Let’s say your site is live247support.com/affiliate.php that offers customer support, you then create content explaining how their marketing affiliate program works and how one can best benefit from it. That way, you have established what you want your visitors to do and that is to fill out the affiliate forms. Or maybe you represent a merchant who wants people to try his product without cost. Your content should make it very clear that a FREE TRIAL is being offered. Explain what the visitor needs to do to get the FREE TRIAL. Your CALL TO ACTION invites completion of THE TASK. And that’s how you get paid. Why Calls to Action Are Important Your CALL TO ACTION is the starting point to increase conversion rates. Many people surf the web just to be entertained. Many are looking for information. They are not necessarily looking to interact. But unless you cause them to stop and look a little closer, you won’t get paid. And your merchant won’t get paid. Your CALL TO ACTION is to elicit a response which equals income.
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