Coordination is one of the most effective marketing tools you can use. When you coordinate your message with your business, and make sure that all of your promotional products deliver the same message, you'll reap extra benefit from all of your advertising. When you choose all of your promotional items from printed pens to television adverts around a unifying theme, you increase the effect of every single piece of marketing campaign. Don't take my word for it. The PPAI Promotional Products Association International regularly collects and publishes the results of research about advertising. Time after time, the research has shown that people who receive promotional products from a company, even products as inexpensive as printed pens, are far more likely to remember the name of that company a year later than they are to recall the name of a company whose print ad they read just last week. When that promo gift is part of a targeted marketing campaign, the likelihood of recalling not only the company but all of the product details rose even more dramatically. In fact, product promotions that use a promotional product in conjunction with ANY OTHER TYPE of advertising are nearly 50% more effective in getting results than combining all other types of advertising without including a promotional product. In practical terms, that means that if your typical return on investment for newspaper adverts is ten new sales for every 100 spent, then placing that newspaper advert AND sending out printed pens with the advert slogan on them will bring you 15 or more new sales for that same 100. That's an impressive jump in your ROI, and in your bottom line. If you really want to see your ROI jump, though, take the time to choose just the right promotional product for your campaign. Even if you choose to stick with printed pens, there's an enormous variety of styles to choose from. Picking promotional pens that add value to your message will make them really stand out in the minds of those who receive them. The more clever your message and promo item combo is, the more likely it is to stick in the minds of your target market and the more likely it is to work. Here are a couple of suggestions for using printed promotional pens to reinforce your marketing message. Send out printed promotional pens with 'instructions' for their use. Tell your customers what to do with your printed pens. You might use printed pens to in a public service campaign to defeat a proposed ordinance this way. Just send out mailers to every voter registered on the council rolls explaining the detriments of the proposal, and urge them to use the enclosed pen printed with a message like Just Vote No!" to vote against it in the upcoming meetings. Place a newspaper or radio advert with a catchy slogan, and follow it up by distributing printed promotional pens with the same slogan. Catchy slogans that remind people of your products can linger for years. Most of us can still recall advertising slogans from our childhood. When you reinforce that slogan by putting it in someone's hand every day, you reap the benefits of imprinting it on their minds day after day after day. Printed pens are only one of the promotional products that you can use to reinforce your marketing messages. See the full range of unusual, unique and unforgettable promotional items available by visiting one of the many UK promotional gift suppliers that specialize in promotional printed pens and other business gifts to publicize your business.
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