ERP software is available in the market with a separate module of CRM to increase customer satisfaction by providing quick response and easily available services. In today's competitive market where customer has many options to choose, customer's satisfaction have become of prime importance for all the companies whether in manufacturing, distribution or service. Every company has tones of data like sales, customer complaints, requests, feedback, support, order status, pending order, inventory and financial status related to its customers. It is a tedious job to analyze and straighten out the facts out of this data accurately and correctly with in a short time to give prompt and right response. Incapability to perform this is the major reason for customer dissatisfaction. The ERP software can contribute immensely in improving this situation by integrating all the departments of the company and making information available to each other in real time and at their desk. This gives employees the data and tools, in built in the new ERP software, to analyze and make quick decisions to give quicker and higher quality services to customers to increase their satisfaction. ERP software gives lot of power and support to the front office of any company. By integrated application at their disposal, front desk offices are able to solve most of the problems and queries of the customer at the first call. The integrated and strong reporting tools gives them financial details of the customers which makes them give important advices, suggestions, market new products and services as per customer needs. Customer support calls are handled more effectively as their status is available just at a click to the person handling him. Quick and satisfactory responses are the best ways of increasing customer satisfaction possible through ERP software. With the use of ERP software, company can make itself available to its customers via internet 24x7. The online buying and selling of products and web stores management being automated, makes this happen very easily. Online support and data collection of possible customers help sales people whereas customers can surf through your inventory, pricing, promotion offers and other details just by using their web browser and clicking self service facility of the ERP software which makes the presence of the company felt at the door step to increase their satisfaction. The integration of ERP software makes information of every customer, dose not matter from which point his details have been entered in the system, available to all. With the help of this power of ERP software, any representative handling him is aware of latest communication or deal status with the customer which makes customer feel special and well treated to improve his satisfaction levels and confidence in the company. The CRM module, integrated system, real time updated data, web presence, effective processing and quick and prompt response to customer complaints and realistic leads made available to sales people, all of these features are made possible with minimum man force by enterprise resource planning software, contribute effectively in increasing customer satisfaction for better business.
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