As the competition has increased, so is the usage of activities to promote and successfully market the business product and services. Many companies in order to increase their level of promoting services or products, make use of the content which is already available in the market or rather better to say companies are using the content created by someone. Companies were making a practice to use other's content for their promotional activities. This, in turn, affected the sites with original content. Recently, Google noticed this bad practice of content duplication and has made significant changes in its search algorithm which has resulted in taking out those websites which has data copied from other sites or has content that is not useful to anyone; this is known as ''Content Farming'' The effectiveness of any of the site can easily be judged through the client testimonials of that particular site. Whenever you make a search on Google like for specific phrase, you get links from the Google search result. Sometimes, clicking on a link displays web page that does not provide any relevant information or the keyword is merged with small textual content copied from other websites. This is what a content framer does. Google face ill-fame because people were getting search results in the form of duplicate content or low quality content or content that is incomprehensible to reader. Few spammers hired the content writers to write original text or translate the text already on the site so as to avoid the duplicity of the content. Google penalized such sites for defaming Google with the help of its search algorithm filter. For example, content farms, such as eHow, Demand Media, Huffington Post, and Mahalo, e-commerce sites, scraper websites, and coupon-driven websites. Sites that do not pass the Google algorithm filter test likely to lose a lot of traffic, their ranking drops and the site yields diminishing returns. The outcome of introducing Panda update, people were getting wrong web pages in search result and Google algorithm was not able to catch those pages. Google started manually downgrading the sites that provided low quality web pages but restore the rankings of a few publishers who had been wrongly downgraded by the new algorithms. Using Farmer update search algorithm, people observe positive result on Google search. All the low quality content or content republishing sites ranking was reduced. For any firm, whether related to warehousing management , a true content writer should always avoid copying the other site's content, e-commerce marketers should try to be more genuine and informative in the product description, and website designers should make the web page more human readable than to think of different ways to escape from Google algorithm filter. To prevent the site from algorithmic update: Run Copy scape on the existing content, if you find that the content is similar to the other sites content, rewrite the content, avoid to look for those links that are graded as low quality content and are most hit by the algorithm update. Thus, to achieve good ranking in the search result focus only on getting original and excellent content, attractive web designing and informative links.
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