Well, the very enjoyable concerns are about to begin nagging in our brains - Christmas presents for our friends, relatives and beloved ones. Nevertheless, the thing that gives fun to one person make another person work harder than ever. As everyone knows knowing what you are doing and having experience shall help you win your section of the market. So, what may the vendors expect from this year's holidays? Though, Internet becomes a more vital part of our lives, the essential shopping boom will be in offline supermarkets, that is caused by a number of reasons we will discuss further. Supermarkets can aspire for up to 470-480 milliard dollars sells in November-December, and online shopping can aspire for about seven percent of amount, that constitutes up to thirty milliard dollars. Among the two months of booming sells the most difficult days with top amounts are November 24th, December 13th and 23d. Get prepared for this period , get ready your employees and make ready your shops for them. Shopping sprees will be crowded by 70 percent of buyers, whereas the other thirty are more precautious and made gifts purchases in October or even September. What stuff shall be in demand before Christmas? Our specialists know the answer. Jewelry will be most demanded (23-25 percent), electronics, watches and clocks, entries to different evenings and toys. For those who sell online it would be good to take into account that greatest part of online shopping is made from offices, not from homes. That's why pay more focus to daylight visitors rather than sleepless visitors. As well, try to eliminate the main drawback of online shopping - the inability of viewing the stuff from all sides. Also, remember that Internet sells have their pluses - 24 hrs working day, no tired personnel, anonimity is one of the most essential factor with some stuff. As for no crowd and no rush is a great advantage. Try to make use of all your strong points completely. Make available more pictures from various angles, describe technical options in more detail, use video and audio files. Let's make a summary what can be done not to allow the watch online shop miss this year's season. 1. Give additional funds for web ad during these months. 2. Run a test of your resource to be sure in its every day work and possibilities enough to manage big number of visitors. 3. Delete all that may distract from products. 4. Hire online customer care, even if just for day shift, so that buyers could talk to someone in the real time. 5. Announce about season discounts for Christmas. 6. Go through all photos and remove those of poor quality and take new ones from other angles. 7. Make a couple of videos, so that clients could study the product from all angles. 8. Organize fast shipping. And at last, but not least, value each buyer, because the average amount he's going to pay during Christmas shopping is 730-750 usd.
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