You have a product. You have a venue. So now, the next step you could do is to consider who you are marketing your product to. Internet marketing needs to be flexible. Men use the internet differently than women, and that needs to be taken into account before you dive in head first. Luckily, you don’t need to have a PhD in psychology to get your internet marketing off the ground. To start, consider what a Burst Media study which was done in 2009 had to say about women and the internet: approximately 62% of women go to the internet first when researching something they are considering buying. Approximately 52% of women also use the internet as their main method of keeping in touch with family and friends. A Forrester study done in 2007, on the other hand, showed that on average, men have a tendency for staying online longer and devoting more time to online entertainment, such as gaming as well as doing research on the newest technology out there. You may wonder what this has to do with internet marketing. That’s simple. You need to consider information like this to develop an internet marketing strategy that suits your product. You need to advertise where your target audience will usually be to see it. For women, that might be social networking site for example. And for men, that may be on sites that talk about new technology or that feature flash games. But knowing where to advertise is only half the game in internet marketing. You also need to know how to draw attention to your product. Have you seen (I have) the ads for games on websites every now and then? The ads grab attention, but do not actually have to do anything with the game itself. Don’t fall into this. Internet Marketing does not have to be the visual method of shouting â€Fire!’, then saying â€Now that I have your attentionâ€â€™ One method you might try in your effort to get your ads out and noticed is called Semantic Advertising. What this does is it looks at the site you want to advertise on and placing ads there that complement the content of the webpage. This is considered often more effective than Contextual Advertising, which is essentially a keyword scan meant to clue you in on the sites overall content. So, in conclusion, in internet marketing, considering who your target clientele is, and where they spend most of their internet time online is a good idea. Also, consider matching your advertisements to the site they might be on, as the people there are often likely to already have an interest in what you are selling.
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