Try to talk about attraction marketing to the average Joe and he will look at you like you have a hole in the side of your head. But talk about attraction marketing to a new age network marketer and you could likely chat all night. Attraction marketing is not for everyone- how do you decide if it is for you? It all starts with knowing what attraction marketing is especially in relation to network marketing. Pretty simple- it is about attracting people to you instead of you going after them. In the past network marketing dictated that you were the one making the first contact with prospective clients. First came the three foot rule and making a list. Then more and more people became members of the NFL or no friends left club. So.... out came the generated leads. Now you were guaranteed to find people for your home business as all of the leads that you purchased were interested in a business. And, once again, as the lead generation market became saturated with tire kickers, networkers began looking for another alternative. They soon realized that their businesses could be run more effectively if they were only talking to people who wanted to hear what they had to say. And attraction marketing evolved. Attraction marketing involves finding a way to stand out. You create value in yourself and what you have to offer. You show your leadership skills, your knowledge, your ability. You make yourself attractive. With attraction marketing you find a way to get information into peoples hands- quality information that helps them to find a solution to a problem that they are having. This begins building a relationship, creating a trust, and forming a bond- all without ever picking up the phone. Once your prospective client realizes that you have the leadership and the knowledge that they are looking for they will then approach you. You have then completed the cycle of attraction marketing. Making money during the attraction marketing process. Part of the draw of using attraction markeitng is being able to make money other ways than having people sign up for your main business opportunity. You do this by using a funded proposal. A funded proposal is a low cost, high quality information product that you sell during the attraction marketing process. This product should not be about your company directly but should provide information about the industry or niche that your product is in. You can develop the product yourself, but there are lots of products in the marketplace that you can use just as, if not more effectively. You must make sure that this product overdelivers as it can be key to creating the trust between you and your potential client. Your funded proposal product is there to build the bond and to divert your advertising costs. Magnetic Sponsoring offers not only an incredible funded proposal but a more in depth view of exactly what they are and how they can work to your advantage. Making the choice to practice attraction marketing. As many proponents as there are for attraction marketing there are just as many for the more traditional forms of network marketing. The attraction marketing group say that traditional marketing is dead, and the traditional marketing group say nothing beats approaching people and networking. But the bottom line is that both methods have made many people millions of dollars and you have to make the choice that fits your personality. You may have no problems approaching any person in any situation. Or you may feel scared to death to talk to someone new. You may be able to write article after to article like it is going out of style. Or the thought of putting pen to paper may make you cringe. Attraction marketing or not- the choice is yours- whatever you choose go at it with gusto.
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