The wireless cell phone industry is a billion dollar one and it was only a matter of time before network and direct marketing entered this market. That is where Lightyear wireless comes in and it's been a hot topic ever since it came into existence in 2008. But what is this company all about? First of all, this company was established by a father and son tandem of heavyweights in the telecom business. The father is J. Sherman "Sherm" Henderson III and the son is Josh Henderson. The dad is on the list of the 25 most influential people in the telecom industry. In fact, while the company is just about a year old, it was actually in existence in another form back in the mid 90s as Lightyear Network Solutions. Lightyear Wireless actually serves as intermediary between the large telecom providers in order to get the best rates by means of bulk transactions. By purchasing services in bulk, the company is able to provide best value plans and they are also able to further amplify the savings by means of their compensation structure. One of the partners of the company is no less than Verizon. Having large companies like them as partners allows the company to get the leverage they need to provide the best service for the money. Why is it so popular? Well one of the current hot items in the Lightyear wireless portfolio is the $59.99 unlimited everything plan which gives clients a plan that is truly ahead of the curve. In response to the new breed of convergent devices, subscribers are given unlimited texting, unlimited calling and unlimited data. It's perfect match for the completely wired true blue citizens of the 21st century. In fact, this $59.99 unlimited everything could change the face of the wireless world forever. After all, the extremely high significance people put on being connected today, a data connection is another must have. So unlimited calling and unlimited data are just what the doctor ordered for today's netizen. So the wireless services such as data, text, and voice are all services that people need and are paying for everyday. That is why the company has such large potential to provide large income to their members. Their two pronged approach of buying telecom service in bulk, offering it to members at a discount and further providing residual income through referrals has all the makings of a perpetual business model as long as they keep ahead of the competition. That said, the telecom industry is still a growing market. After all, the data and voice plans that Lightyear is offering are just beginning to make inroads to the mainstream of communications consciousness. But make no mistake about it, this is extremely big business and it will be making a lot of people very rich. The sheer size of the market also ensures that major players will never stop to rest on their laurels so it will be a pretty volatile market as well. The way we see it, entering the telecom market via Lightyear wireless may well be the best way to get a piece of this very large pie.
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