Is Jusuru International a good business opportunity? And is it the correct opportunity for you? First of all, I am not part of the company in any manner, so this evaluation is totally unbiased. What I intend to give you are a number of important points to consider when evaluating this business. 1. The Company After a busy and encouraging pre-launch phase, Anaheim-based Jusuru International, Inc. has announced its official launch in a press release dated February 16, 2010. They come into the emerging health and wellness marketplace with a nutritional liquid, a juice product, whose primary ingredient is the multi-patented BioCell Collagen II (BCII), produced by BioCell Technology. 2. The Company's Leadership Asma Ishaq, President of Jusuru International, Inc., was formerly the Executive Vice President of BioCell Technology, where she implemented unprecedented marketing and branding strategies. In 2009, she co-founded Jusuru International and was appointed President. 3. The Product Jusuru Life Blendâ" is a nutritional juice whose main ingredient is BCII. Current studies have shown this ingredient to sustain joint health and younger looking skin. The company indicates that they have an exclusive agreement to offer BCII in liquid form. Their juice blend additionally contains resveratrol, whose healthy aging benefits have been found in the grapes that make red wine. It contains the same amount of resveratrol as found in two full bottles of red wine. They also added potent antioxidants from a number of exotic fruits, which give it a distinctive flavor. 4. The Marketplace The health and wellness arena is projected to be a trillion dollar industry. Several top notch companies have introduced competing juice blends, each delivering a unique formula. So what would make Jusuru standout? â€From a marketing standpoint,†explains Asma Ishaq, President of Jusuru International, â€the greatest strength of Jusuru Life Blendâ" is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.†5. The Company's Opportunity The compensation plan is a MLM plan and is based on a unilevel model. The plan offers 9 profit avenues that include direct sales, preferred customer bonus, fast start bonus, team commissions, enroller bonus, turbo infinity bonus, leader check match, leadership pools, and car bonus. 6. The Company's Training The training provided is based upon traditional MLM team building training. Developing a list of every person you know and do business with. How to introduce the product to everyone you run into, giving away free bottles as a sample, conference calls, tasting presentations, and when you buy their $39.95 iRep starter kit, you get a replicated corporate website. In summary, Jusuru International introduces a quality juice blend backed by scientific study, a solid compensation plan, a replicated corporate website, and initial MLM/network marketing training. They are off to a good start in a very competitive market segment of the health and wellness industry. They present a good business opportunity for those who know how to put together a multi-level marketing team.
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