Having a website built is all well and good †until the content needs changing. Right? Isn’t it true that an employee can ruin a good website in minutes just by trying to change the news on the home page, or upload a new picture? Surely you need web design experience to do that kind of thing? Not at all. With CMS web design †which, after several years of refinement, is in the first flush of its prime †anyone can do anything to a web site without so much as making it stutter. CMS (which stands for Content Management System) works like this. When the site is built, it is linked to a user friendly â€back end†programme that allows individual items of content to be uploaded or removed. The content can take the form of text, images, media files †anything, in other words, that one would expect to find on a normal website. A CMS web design links the content management programme to the actual coding of the site. Effectively, the CMS does the uploading â€on behalf†of the person trying to add a file, or publish some text. The content management system slots that file into the exact right place in the web site’s code and programming †which means it pops up in the right location on the site, even though the person that put it there has no prior experience or training in web design. The back end of a site built using CMS web design is usually set so it looks like a programme the user is familiar with: a popular word processing programme, for example. There is nothing to worry about †no positioning, no framing, no nothing. The user simply types text as though he or she were typing it in a word processing programme; or drops images and media files in with a cut and paste tool. The site does the rest, and presto †everything is up to date. This is clearly ideal for businesses where content changes frequently. Estate agents, who must update listings and particulars on a daily basis, are able to do so with no website design experience whatsoever †ensuring that the properties listed on their site are as accurate and up to date as possible. The CMS web design even allows them to link their own in house databases to the site’s content so things like availability and price changes take effect automatically. Whenever an entry is changed in the database, its information filters through to the website. Bespoke content management systems, like the estate agent’s system mentioned here, are also able to link a company website with the other places on the web that company has regular dealings with. In our example of the estate agent, a bespoke CMS is able to drill a nightly data feed through to all the independent property sites in the UK, updating listings, particulars and prices without anyone needing to do so manually. Bespoke CMS web design will let users set up reports and upload parameters so tasks like this are performed every night without fail †no one needs forget because the site does everything for them. Make life easier and keep the website running smoothly. Let a content management system do the work.
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