Ultimate aim of running a business unit is generating profit; unless a business generates profit, it fails to exist in market. Increased sales figure and sound data base are two basic factors which can support profit generation. Data base for a business is its customer as well its supply line; enquiries generated from the buyers and successful closure of the enquiries leads toward sales. The enquiries, generated against a product or service, are called leads. When leads are turned positive it is called prospects. The management skill which turns a raw lead into a definite sales prospect is termed as lead management. In today’s business scenario management of leads has become one of the vital tools of business administration and successful sales management. Lead management is not a single process rather it is the successful coordination of several interrelated processes. These processes are lead generation, lead filtration. Lead tracking and lead nurturing. The software which coordinates all these lead managing processes is called lead management software. If we consider lead as unit sale then lead management system in all aspect works as major supporting force behind sales management and stands responsible for ultimate sales figure. Marketing strategies and the related planning supports is the best tool for sales up gradation because marketing plans pave the way for constant flow of lead generation. Lead managing software has great features of lead tracking and thus it can source the best potential sectors wherefrom the leads are being generated. While this special software can track the leads and their conversion states, it can track down the users visiting a website, traffics general interest in any product, and the primary information about the users which may turn into leads. In case there is a product enquiry or similar interest of the new user seems prospective, this lead management software can send them welcome mail even. Lead management software are called multifaceted sales tool because of its other features which in other way stimulate sales of a business unit and promote business growth. Lead management software manages the entire lead related database thus maintains record of existing customers with their detail record of their profile. Therefore it makes the sales records easy accessible which helps greatly in implementing right CRM solution which in other way a sales booster. While lead managing software can track the progress of leads as it keeps a track of lead distribution. On the other hand, this software the tracks the leads and their conversion rate, thus it keeps a track on the performance level of the sales force and provides input for sales administration by coordination with Sales force automation software, if applicable. This particular management software nurtures leads and thus converts cold leads into prospects and contributes largely in the ongoing process of lead generation for the existing database. In all possible aspect being apart of administrative tool, lead management software motivates sales of a business unit and thus is considered sales prodigy.
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