Print This Article Post Comment Add To Favorites Email to Friends Ezine Ready

Leaflet Distribution As A Force For Good

By: Dominic Donaldson Home | Business | Marketing


The recent case of twelve men being arrested for distributing leaflets that contained inflammatory and offensive material was not the first time that leaflet distribution has hit the headlines for controversial reasons. Leaflet distribution has a long history of coming under scrutiny because of the way it can communicate a message quickly and effectively to a large group of people.

However these run-ins with the establishment have not always been for reasons like the recent case. More often than not leaflet distribution has been at the forefront of important crusades and has helped to break down barriers, bring people together and, in many cases, has led to laws being changed or attitudes being revised.

These changes have always fallen into two groups, artistic and social. Leaflet distribution has help artists and designers question issues of taste and decency and has helped politicians and reformers raise awareness of important issues like poverty and homelessness.

The Civil Rights movement in the United States benefitted greatly from leaflet distribution. The very fact that the medium is so democratic and open to all means that it can be used to give voice to opinions that otherwise wouldn't have one. It can spread a message even if that message is not necessarily what the establishment or authorities want to hear.

It can, of course, be abused, as in the case of the men who used it to propagate offensive material, but in the case of the civil rights movement it was an ideal way to get the message of equality across.

People like Martin Luther King Jnr. were not granted the same access to mainstream media like other political groups at the time. Television and many newspapers were governed by people who wanted to maintain the status quo even if that was at the expense of a large part of the community.

Segregation and race were volatile subjects in 1960's America and few people in positions of power were willing to put their necks on the line. Leaflet distribution became an important weapon in the civil rights movement as a result.

Leaflets that were handed out during the time quoted from the American constitution and exposed the hypocrisy that segregation represented. Without leaflet distribution the message wouldn't have travelled as far and as fast as it did. It was also used for the same purpose in Ireland, Spain and South Africa.

Another political movement that worked towards social change and used leaflet distribution as a means to achieve its goals was the Suffragette movement. The Suffragettes were led by Emmeline Pankhurst and their main aim was to win the right to vote for women. Among their tactics were the lobbying of politicians, marching and demonstrations and leaflet distribution.

Pankhurst was a well educated woman and saw no reason why the fact she was a woman should exclude her from areas of society, commerce and politics. She campaigned vigorously and joined several groups that worked towards women's suffrage including the Independent Labour Party.

It was while she was involved with them that she met socialist reformer Keir Hardy and became aware of the state of poverty in many of Britain's cities. Although she did work to improve working and living positions for the poor it did not distract her from her main aim which was to win the right to vote for women throughout the country.

Pankhurst's tactics grew more extreme but she called a complete halt to her campaign during the period of World War 1 to support the war effort. The war had a great influence on the campaign as it gave women the opportunity to demonstrate skills that would normally have been the preserve of men. When the war ended Pankhurst formed the Women's Party and the right to vote followed soon after.



Article Source: http://www.eArticlesOnline.com

About the Author:
Dominic Donaldson is an expert in the leaflet distribution industry.
Find out more about leaflet distribution and the history of marketing.

Tags: , , ,

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Marketing Articles Via RSS!

Recent Related Articles From Marketing

  • Leaflet Distribution | Leaflet Comapny | Flyer Distribution Ireland
    By: harry | Dec 9th 2010
    Door 2 Door Marketing in Ireland (A journey of Flyers through doors from 50 years)

    Overview:
    Door to Door distribution method is a very old and common method of advertising in Ireland. Starting in the 60’s, it is now considered as a versatile and measurable marketing technique providing a higher retur ...
    Read

  • Benefits And Importance Of Leaflet Distribution
    By: dhirajarticles | Nov 18th 2010
    It is an aim of every business owner to get tons of response from people. They try to adopt various marketing methods as to increase the leads and convert these leads to actual sales. One of the effective methods is leaflet distribution. In this, a message or few lines about business, products or services is printed and dis ... Read

  • Some Effective Methods Of Leaflet Distribution
    By: marksmith | Oct 28th 2010
    Getting a leaflet designed and distributing it among people are two different tasks. Where you can spend a lot of money in designing as per your requirements, you have to consider various methods by which they can be distributed. Read

  • Leaflet Displays The Essential Holders For Your Business Needs
    By: John Rowbotham | Dec 17th 2010
    Leaflets displays remain a highly effective and affordable way of promoting business. The choice of leaflet holder is dependent on whether you need something permanent for your place of business or something portable for exhibitions or trade fairs. Read

  • Get Best Flyer Printing And Leaflet Designing Services London
    By: Amber Steave | Feb 4th 2011
    Big or small, irrespective of the size of the business, flyers and leaflets are the best ways to promote it. If you have just started a new business or even if you have just refurbished your restaurant or saloon, the cheapest and cost-effective way to attract customers would be through distribution of printed media. Read

  • Designer Leaflet Dispensers And Holders
    By: JessicaThomson | Jun 30th 2009
    Larger leaflet dispensers can be displayed in larger spaces where numerous information can be displayed at the same time. The orders for such leaflet holders and dispensers can be paced online and they are directly delivered to one's door. Read

  • The Psychology Behind Leaflet Dispensers And Display Stands
    By: Arthor Greenwald | Apr 21st 2010
    There is a world of psychology behind point of sale displays and display stands from their very colours to the message they are conveying, their pictures and design and even the size of the leaflets themselves. Typically display stands and point of sale displays are common sight within all sorts of retail stores from superm ... Read

  • Leaflet Holders - A Tool For Information Displays
    By: John Rowbotham | Dec 29th 2010
    Leaflet holders are the need of the day. As the modern and intelligent man of the 21st century, they are becoming more and more inquisitive about everything. Leaflet holder acts as a tool to provide informational content on the way. Read

  • Buy Best Leaflet Holders At Affordable Price
    By: JessicaThomson | Aug 1st 2009
    An acrylic cube, too, is an important stock item that is used as an essential element for window display. Equipped with two distinct advantages, they are mostly used as display stands to display goods. Also, acrylic cubes never obstruct the inner view of your shop and display your products in exactly the same state as they ... Read

  • Attractive Sales Promotion With Acrylic Cubes
    By: JessicaThomson | Jun 1st 2009
    The smaller ones are generally well suited to counter-top exhibitions, for making an instant impression along with smaller footprints for smaller leaflet holders. Larger leaflet dispensers are ideal for larger spaces, for displaying magazines and A4 leaflets, and housing a lot of information at the same time. Read


Copyright © 2005-2011 eArticlesOnline, LLC - All Rights Reserved
Terms of Service | Privacy Policy