The customer who walks out the door with your brochures in hand knows the route back, so Leaflet Holders so should dispense prime information about the business or service. The customer buys from the businesses they know. That paperwork on their table says hello over and over. The sign outside will bring in walk-by or purpose driven individuals. The inside greetings will be staff, product, and promotion. The Chamber of Commerce marketing includes maps, local events, or Real Estate Company leads. Hardware stores have detailed brochures on products, and the banks have a rack of shiny promotions about their services, money making, and dream achieving possibilities if they can have your cash. Businesses selling a product or a service, an educational institute distributing catalogs of courses, or even churches announcing service hours all need the best suited displays. Promotion brings in sales. An accurate measurement of its value is difficult, but preferable to a lost business due to no proper presentation and distribution of convincing reasons to return. This advertising needs to be easily accessible in holders that are attractive and functional. Constructed of wire chrome, plastic or acrylic, glass, even mirrors, as well as cardboard, displays can have endless varieties and combination. Some can rotate, be wall or counter counted or be free standing. For a lower budget cardboard has some advantages, the stand itself is a display along with the paperwork "to go". Cardboard is easily personalized with color, logo and product specific information; the stand itself, with options of non-standard shapes continues to advertise even if the rack is empty. Cardboard will be cheaper to ship, fold flat for storage, and can be moved to various locations. But, the life of this type is shorter. The hands of many purchasers will leave rough edges and a worn unprofessional appearance. The negative of light weight is instability. Information papers can slide out across the desk and floor. Yes, wall-mounted dispensers need walls, but more importantly the walls must be visible and accessible for the customer. The holders are available with compartments that will a 1/3 size page, a tri-fold, a half-page or the full page size for larger handouts or, any creative combination. Most importantly, the promotion must be seen. No available walls? Portable peg board could solve the problem. A customer standing at a rotating stand will look at brochures or items within eye level. Best product line or newest "hot stuff" paperwork should occupy those locations. Large stands are best used by a vendor with a greater variety of product or information. Too much repetition is mildly aggravating to customers and tends to reduce the time spent at the rack. Any type of dispensers must be kept full. Empty slots translate to the customer: "What, did I miss all the good stuff?" or "Gee, they don't have much." Or "Well, they don't seem to really care about the business, should I deal with them?" The next sound is the customer and wallet going out the door along with the money spent on advertising. Or, another scenario, the purchaser comes back.†I was looking through your Leaflet Holder last week and found this information; can I order a dozen of these?"
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