Internet savvy individuals rarely make a move these days without utilizing some form of social media. Whether we're "tweeting" or posting our statuses on our Facebook pages, or networking to reach our career goals, there's no denying that social media has become an integral part of our existence. Even tourism market research is beginning to see the impact social media has on the travel habits of people who are immersed in its realm. Mandala Research has uncovered important statistics that will help guide the travel and tourism industry to better serving their clientele, giving them more value for their hard-earned vacation dollars. Mandala Research has been a trusted source of research products and services, offering a wide range of ideas and analysis to large and small organizations for over 25 years. They are experts at helping you target the proper demographics, increase market share, understand your target audience and determine their buying patterns. Mandala Research will provide the information that will allow you to communicate more effectively with your target audience, make wise decisions and invest your resources more effectively. Their tourism market research has given some of the most well-known names in the industry, an edge when it comes to pleasing their customers. In its relatively short existence, social media has taken the world by storm. In the United States alone, approximately 79 million leisure travellers use some form of social media when planning their vacations. Of that figure, 41% of online U.S. leisure travellers are friends or followers of travel entities on social networking sites. Facebook is proving to be the most popular site, with 65% of leisure travellers are posting and sharing content about their excursions and experiences. Social media users have been shown to take more leisure trips, travel further from home, and travel in groups of friends or family members. They have a larger economic impact on the domestic travel market, spending one-and-a-half times more than non-social media users. They are more travel-savvy when booking their trips, utilizing discount sites and taking advantages of offers found on social media pages and Web sites. They regularly engage with Google to search for information about their planned destination and accommodations. These are just a few of the tidbits Mandala's tourism market research can offer the industry; the social media impact is just the tip of the iceberg when it comes to finding new ways to excite your customers and give them even more reason to be loyal to your organization. One of Mandala Research's most proven research tools is their "Travel Answer" survey. This survey is comprised of an exclusive online traveller panel, offering a cross-section of participants with diverse experiences and backgrounds. If you're looking for a way to see the social media impact in action, there is no better, more cost effective solution than Mandala's "Travel Answer". You'll get the information you need to make the changes that will delight your customer base. For more information on tourism market research, please visit Mandala Research online at Mandalaresearch.
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