Ninety percent of people don't know the difference between drop cards and business cards. Do you? Business cards contain contact and business details and are great for giving out at conferences, networking events, and to clients. Drop cards are intended to be left behind wherever you go: supermarket, conferences, bus stops, pubs, and anywhere else you visit. These de-emphasize business details and focus on an incentive that gets the recipient to check out your website or call for more details. An example: A business card would appear like so: "XYZ Marketing. Name, Telephone, Address, and a list of services." Quick, to the point, and perfect for business events. But not a drop card: "Attract 5,000 New Clients in just 7 Days. XYZ Marketing has a system which can help you do this quickly and cost-efficiently. Learn the system for free!" (Then, tell them where to do it.) That's a drop card, created for the sole purpose of getting a response. Drop cards attract potential clients and customers because of structure. They feature an attractive headline, a free offer, and a call-to-action. They're portable, easy-to-read and avoid the annoyance of big advertising. But why carelessly drop in random places? Because targeting places that your potential client will target gives you a good chance of reaching them while their defenses are down. With the cheap price of drop cards, even a response rate of as low as 100 for every 5,000 produces a nice return on investment. Below are just a few examples of what to write on drop cards, for different industries. While reading these, think of one to suit your business or visit PrintEmpire.co.uk on the web for more examples. Restaurant: "A free bottle of wine when you book a table of 4 at the finest restaurant in town, the XYZ Restaurant. Call or visit the website to book today. (Close with a testimonial.)" Hairdresser: "Get half off your first hair cut at XYZ Hairdressers. Call and book an appointment, and receive that first discount immediately. Cuts, colours and beauty treatments are available to men and women along with fantastic service." Solicitors: "Have you had a trip or a fall that wasn't your fault? Call XYZ Solicitors today and get your claim handled with a No-Win-No-Fee service." The fact is, this method can be applied to cleaning companies, butchers, jewelery stores, clothes shops, web designers, and authors. Virtually any business. Drop cards all around your area and follow it up with quality customer service. All it takes is one client. Then, it's up to you to get them telling their friends and coming back with more of their business. And they will only do that if you back up your initial offer with a great service or product.
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