Direct marketing is alive and well and living in the UK. Many believed that the introduction of internet marketing would be the box that leaflet distribution was buried in but that has not proven to be the case. The statistics are well in favour of leaflet delivery when comparing with other forms of direct marketing, even ahead of email and direct mail. 66% of adults have claimed to be positively influenced by a leaflet dropped through their letterbox, whilst 84% of adults admit to looking at leaflets that are dropped. It is the fastest growing form of direct marketing in the UK since 1984 and 80% of respondents have responded to paraphernalia from local government. With leaflet delivery you are 10% more likely to receive a response that with direct mail. This information is an incentive to anyone looking for a business with relatively low overheads which have great earning potential. The first step is market research and identifying where the most lucrative clients will come from. The statistics on local government are a dead giveaway and although many leaflet delivery contracts are done through local newspapers, there are still contracts up for grabs and these tend to be very lucrative. Other potential earners are local fast food restaurants, hairdressers, beauty salons, garages and generally any business that relies on local business. Leaflet delivery is an effective alternative to other more expensive forms of advertising such as print and radio, so it is popular with local businesses that have tight marketing budgets. After establishing your target area has enough potential clients then you have to move toward your business plan. The business plan should include your start up costs which should include everything you need to get the business up and running. One of the advantages of leaflet delivery businesses is that the start up costs are relatively low. You can literally do leaflet drops on your own so all you need is the money for a company vehicle and initial marketing material, the Direct Marketing Association (DMA) is a good source of information for tips on this. You can also contact a local printer and negotiate a preferable rate which can then included in an all inclusive price per leaflet for your clients. They might want to use their own designers and printers so the rates need to reflect this. Your rates for each client should cover all your overheads including labour and fuel with a standard mark up. This can be brought down for higher volumes and you might find that local government have fixed rates. For larger jobs you can hire help from the local job centre, online or from a recruitment consultancy however bear in mind that you will be paying much higher hourly rates from a consultancy so casual labour from someone you know might be preferable. An excellent knowledge of the local area is essential as you need to know which areas are going to best to target for which business. This is just a matter of common sense based on the client requirements. Then you need to confirm your terms and conditions of business which either full payment upfront or a rolling deposit scheme is advisable. Then you should use your marketing and focus on your core target businesses in your local area. Remember when marketing that when you are marketing it does not say much for your belief in your own product unless the main focus of your marketing lies in leaflet delivery.
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