Learning from the competition is one of the ways in which people choose to get ahead. Obviously, if you see someone else in your area of expertise and they are doing significantly better than you are within their own business, then it doesn't hurt to occasionally glance over to see if you can figure out how they are making things happen so steadily and successfully for themselves. Perhaps you sent and email to one of your friends the other day to let him or her know that you didn't feel well or that you can't stand the flavor of that new cereal that just came out. Sure, it was meaningless, but you figured you would say something about it anyway. So, then what is the big deal with a site like Twitter? Couldn't you do the same thing in an email or on My space of Facebook? Part of what makes Twitter so enticing is that it is almost set up to function like your personal text message to the world. Because you are limited in the amount of space in which you have something to say, it often forces or encourages people to say quirky things that attract attention from other people. Also, certain words and phrases within your message are targeted and can be picked up by other people. For example, the other day, I was using Twitter and was looking up a particular word. When I looked up the word, Twitter came back with a bunch of Twitter users who were currently or had recently been talking about that very word. Based on profile pictures and/or what the person actually had to say, I found myself looking through various Twitter profiles and eventually wound up talking to a bunch of new Twitter friends. Sites like Twitter are one way in which your competitor may be staying ahead of the game. But the real trick to beating out the competition is to know where your competition hangs out. Someone who has a huge following on Face-book may be putting Face book badges on a bunch of different sites. They may have a link exchange deal with a couple of different websites that are big names. At the end of the day, you have to sit down and think about what it is that you have to offer the general public and/or the people within your niche. What is it that people want to see? What are you able to offer them? One site that I was looking at earlier sells funny adult-humor-related t-shirts. Just out of curiosity, I found another adult-humor t-shirt site and compared the two side by side. What made the one website have a higher ranking in Google for the same types of items? At the end, I was able to draw the conclusion that the marketing was simply better for the one site versus the other. Explore your options. Don't simply limit yourself to what you've already seen other people do. This is your chance to be innovative. Even if you fail, at least you tried. A lot of knowing how to be better than your competition is simply knowing how to think outside of the box.
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