When building your list, should you be focusing on building as large a list as possible by whatever means, or building a quality list of subscribers? Well ask any email marketer and they will tell you that a quality list, regardless of size, is far more profitable than a list of freebie seekers. Of course there are ways of monetizing a list of freebie seekers as I've demonstrated in another recent article I've written, but ultimately you should be striving to build a list of subscribers responsive to your offers, and interested in what you have to say. Listed below are four ways you can go about building a quality list of responsive subscribers: 1. Post regularly in forums relevant to your niche. Forums are one of the best places to attract targeted subscribers because you've effectively got your target audience all in one place. For example, if you were building a list targeting people interested in carp fishing, then a great way of attracting these people would be to post regularly in carp fishing forums. By having a link to your opt-in page in your sig file and making quality and helpful posts regularly, you can very easily build a targeted list. 2. Write articles. This is becoming an increasingly popular way of building a quality list, but is still underused by the majority of marketers. By writing articles relevant to your niche on a regular basis and posting them to article directories and ezine publishers, you can again attract your target audience to join your list. Why? Because the people who will ultimately read your articles are obviously interested in the subject of your article, and if they want to find out more about you, will gladly click on the link to your opt-in page that you can include in the resource box. 3. Pay-per-click advertising. Whereas the previous two methods were free, this one does involve spending some money, but nevertheless can often deliver a positive return on investment. The trick is to have an appealing one time offer that visitors see straight after they opt-in to your list. This way you can often recoup your money almost immediately, so in effect you are building your list for free. This is also one of the best ways to build a targeted list because you can choose the exact keywords you want to target, so you know that the people who opt-in are very interested in what you have to offer. 4. Build a list of buyers. This is the ultimate list that all marketers want - a list of proven buyers. Of course this is harder to achieve because you will need to create your own product, find ways of selling this product, and then add the buyers to your customer list, where you can then promote products to in the foreseeable future. These are far and away the most responsive and profitable people you could ever have on your list, and even if you have built up a quality list using other methods, your long-term goal should still be to create products and build up your customer list. So to conclude, don't fall into the trap of trying to build as big a list as possible and advertising all over the internet, because you will simply be spending too much time building a low quality and untargeted list. Focus your efforts on attracting targeted and responsive subscribers by posting on relevant forums, writing articles, advertising on Google and other pay-per-click networks, and ultimately try and create your own products so you can build a highly profitable customer list for maximum profits.
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