Print This Article Post Comment Add To Favorites Email to Friends Ezine Ready

Mailing List Marketing

By: Ernest T. Peterson Home | Business | Marketing


With the popularity of e-mails as a way to market goods and services, many people think that mailing list marketing has passed its prime. Using marketing mailing lists, it is often argued, is an expensive, slow and inefficient way to reach your target audience. No matter how elaborate, or how perfectly tailored the product, the ads are often thrown out immediately, costing the company hundreds of dollars that they could be using for a more effective advertising campaign or so it is said. I understand why people feel this way, but I think it is premature to throw out this classic advertising technique.

Think about how often you go to grocery stores and see someone paying for their purchase using clip out coupons from the

latest weekly circular. This is just one of many successful uses of mailing list marketing around us every day. The fact is that, although it is hard to track down exactly how much effect mailing list marketing has on sales, it is still a substantial effect. Although e-mailing may be a cheaper way to market a product, it is almost completely ineffective. People delete e-mails from companies advertising goods and services without even thinking twice about it. If, however, they receive a circular or some other interesting offer from mailing list marketing, they are likely to at least look at it. And that gives you a chance to make the sale!

The most important thing to remember in mailing list marketing is to be creative and fun. The customer already knows, after all, that it is junk mail, and unless they already patronize your store

or buy your product regularly, the only way that they will read it is if it looks pretty or interesting.

Of course, this goes double for email list marketing. Don't bother with fake subjects to try to get around their spam filters. The average consumer will see what you are up to and erase your e-mail immediately. Instead, try to appeal to the most people that you can in your marketing mailing list. You already know that this form of mailing list marketing is almost free, so even if you only get one or two successes in a million, it is still a net gain. At the very least, your mailing list marketing campaign should be able to generate some amounts of positive buzz around your product and company. That is always a good thing.



Article Source: http://www.eArticlesOnline.com

About the Author:

HobbiesForEveryone.Com provides readers with the latest reviews,

articles,commentaries and write-ups on all mailing list marketing, advertising goods, marketing campaign related subjects.


Tags: , ,

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Marketing Articles Via RSS!

Recent Related Articles From Marketing

  • How To Build A Lists Through Article Marketing
    By: uvi pann | Nov 17th 2008
    Ok, you have probably been Internet marketing for awhile, at least long enough to have heard about article marketing and list building techniques. These are two separate things, by the way.
    When used together, list building and article marketing are the dynamic duo!
    Read

  • 4 List Building Tips
    By: Bhupinderpall Singh | Nov 13th 2008
    List building, is something that any online marketer must know and learn about. List building, is essential because your mailing lists determine the amount of people who receive your newsletters. The list, is a list of your prospects and customers, if your list starts increasing and then plateaus. Read

  • How To Skyrocket Your Online Profits?
    By: Franck Silvestre | Aug 26th 2006
    It is one of the most important question that you should ask yourself, and know. There is only two ways to increase your profits, and we will review them here...

    You need first to get more visitors, and in a second time, you need to increase the SPV. Let' s focus now on the first point: get more visitors. The ...
    Read

  • Internet Marketing Consultant, Guaranteed Website Traffic From Paton Marketing
    By: jack authors 3 | Apr 1st 2011
    Paton Marketing will develop a strategic internet marketing model that will increase web traffic for your company. If you have a website business selling products and services or you want to increase website traffic, they can help you by putting together a strategic internet marketing model for your business. They have help ... Read

  • Online Marketing Professional Top Tips For Online Marketing Work
    By: Dr Mark Yates | Oct 17th 2009
    My online marketing professional top tips for online marketing work provides an overview from an online marketing director a business writer, and a web writer which offers an example of marketing ideas to turbo charge the growth of any marketing business. The key to providing top notch online marketing work is to engage the ... Read

  • The Most Lucrative Way To Market Online
    By: Jeff Dedrick | Dec 31st 2008
    I've found that one of the best mediums for marketing any business is internet email marketing. By using email as your medium of promotion you are almost guaranteeing your message will be read by thousands if not millions of people depending on the size of your email list. This form of promotion has grown by leaps and bound ... Read

  • Internet Email Marketing
    By: Jeff Dedrick | Feb 12th 2009
    I've found that one of the best mediums for marketing any business is internet email marketing. By using email as your medium of promotion you are almost guaranteeing your message will be read by thousands if not millions of people depending on the size of your email list. This form of promotion has grown by leaps and bound ... Read

  • How Can The Opt-in List Help You To Create Traffic And Advertise Your Online Business?
    By: Alena Kota | Apr 9th 2008
    4 Reasons why you need own opt-in list for successful email marketing Read

  • Make Your Marketing Effective With Hired Mailing Services

    With several companies in the fray to woo the customers or clients on has to be sure about the productivity of the marketing campaign. One of the best marketing campaigns is approaching the prospective client directly through mail. When the company has decided to mail the prospective clients/ customer the company has got tw ... Read

  • 3 Easy Tips To Master Your Targeted Bulk Email Marketing.
    By: Asem Eltaher | Dec 29th 2008
    Online marketing by email is an online marketing strategy in which the business owner has to send his opt email list periodical notifications via email about his services or products. Sounds easy but to continue we have to define an opt email list and what you may send to the people registered in your list. Read


Copyright © 2005-2015 eArticlesOnline, LLC - All Rights Reserved
Terms of Service | Privacy Policy