Whether you have started your own business or still in the beginning stages, you will eventually get to the point (or are there now) that you need help! In building a business, you need to focus your time and energy into what you are good at! If you were a pitcher in the Major Leagues, you wouldn’t even consider running outfield drills. You would practice your junk pitches, minimizing your strike zone, and possibly your speed. Whether you are choosing to use local, national, or international help, choosing a marketing assistant can be a daunting task. However, if you have the right tools, training, and management (available through Main Street Marketing Machines 2 Fusion) it’s possible to have a virtual army of affordable talent. Here is what you need to do to make your marketing assistant position successful! 1. Post an ad on Fiver.com, Craigslist, or wherever else you feel comfortable stating the qualifications you are seeking in a marketing assistant. Make sure that in your ad you lay out exactly what you expect and any writing examples you may want 2. Review all submissions and hire the best person for the job! This may require several interviews or you may go with your gut feeling. Either way, hire someone you are compatible with or that you trust to do the job that you need he or she to do. Once hired, remember you may need to have your new assistant fill out a “W9” form for tax purposes. Also, a “work for hire” and “non-disclosure” agreement may be beneficial too if you want to make sure you are completely covered. 3. Use Screen Flow or Traffic Geyser to make several basic screen cam videos that will explain exactly what you want your assistant to know (especially if your marketing assistant is overseas, this will help he or she to review the material) 4. Provide your marketing assistant with an offer to promote using a video. An offer can consist of anything related to a coupon/discount, buy one, get one free, a free report, free consultations, free live or recorded, webinars/teleseminars, free software, free trials of software or memberships, etc. As you can see there are lots of items one can give away. 5. Get your assistant started making promotional videos/content and show them how to use the submission tools you have. The videos and content can be submitted to hundreds of video sites, social bookmarking, social networking, blogs, podcasts, and podcasting directories. All submissions to the previous listed sites will help generate traffic. 6. All the traffic that you generate using your marketing assistant should be directed to a website (yours personally or the client you are working with) or to a video lead page. All in hopes to capture leads that you will follow up with and make money! One last recommendation when hiring a marketing assistant...Take your time hiring the right candidate. However, if they start off sloppy or can’t make the cut, fire them! There are plenty more fish in the sea! Make sure to check out Main Street Marketing Machines 2 Fusion at the site listed in the author box below.
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