I am always asked which search engine marketing strategy people should concentrate on, free or paid? I tell them it's like a sandwich: it just doesn't work with only one slice of bread! To get the most traffic, sales and best ROI combine the power of both organic (free) and pay-per-click search marketing. Together, they'll help you reach your goals of more traffic and sales on your website in both the short AND long term. The trick is to use both strategies so they build on each other. Step 1. Do your keyword research and then build a content-rich web site around keywords your target market is searching on. Step 2. Now pile on some pay-per-click advertising, with each ad built on a single keyword. Use PPC to bring more visitors to your site and measure your sales per visitor, called your sales conversion rate. Your PPC campaign will quickly show you which keywords bring in the most visitors, which result in the most sales and which ones are duds. Step 3. Take the best performing keywords from your pay-per-click campaign and tweak your website with them. By emphasizing them in your content and code, you will start ranking hihgly for those keywords in the organic listings (the regular listings that come up when someone uses a search engine like Google). You can even build landing pages when you find a group of top-performing keywords that relate to one another. You can build a page around the keywords that contains specific information about that keyword group that would appeal to searchers who are searching those keywords. Pay-per-click will bring first time visitors to your site for the answers to their search questions. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking; over time this will build up your free traffic. And here's a bonus! If you can get both your PPC ads and your organic listings on the same page of the search results, you'll have a search engine marketing strategy that's far greater than the sum of its parts. SEO and pay-per-click, with a delicious keyword filling it is a search sandwich!
Please Rate this Article 5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
