When most people think about providing online marketing services to offline businesses, they think only of the fundamental services with which we are all familiar †things like designing and building a website, providing domain name registration, or hosting the finished site. In addition, search engine optimization is a service with which more and more people are gaining familiarity. However, there are additional services that you can offer to offline businesses that they have in all likelihood never even considered using. For example, if you have any expertise in writing, the opportunities for you to assist an offline business with its marketing endeavors are almost unlimited. From writing content for a proposed company website to drafting articles about their products and services for submission to article directories, your skills can be an invaluable way for their offline business to connect with potential online customers. Of course, their lack of web presence means that you should probably include a link to their phone number rather than their website, but even that can be a boon as many people still prefer to make first contact with a live person. Another idea that you could offer to them is a blog. Many companies who see no need for a website still recognize the importance of a web presence, and a blog can be a relatively inexpensive way for them to achieve that goal. You can sell a custom package to an offline business that provides a blog you will construct for a small setup fee, and that you will update for an ongoing monthly fee. Your ultimate goal with each offline customer is to become their outsourced provider of online services and marketing efforts. Whether it involves, blogs, articles, website content, or press releases, your online expertise can benefit their offline business. Just don’t forget that you will probably have to market to them in an offline manner as well.
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