Facebook is the best online social network when it comes to all around marketing and networking in a web 2.0 environment. They allow users to balance both personal and professional aspects of their lives through facebook profiles. People viewing your profile get a sense of who you are as a real person by looking at all the activities and events you engage in. This helps bring people closer together to establish trusting relationships and build a network of cool friends. I will discuss some helpful tips to grow your community of friends and possible new customers for your business. Try commenting on the profiles of your friends, family, or people you are trying to target for your business. Let them know you were reading their profile and saw they made changes to it. Let them know what you think of the changes to their profile. Offer some helpful advice if you know the person you are leaving the comment for. Comment on a picture, url, or a friend you have in common. The more messages you leave on the persons profile the more exposure you get from other people viewing your comments. Create and list your events if you are launching a new service or starting a new business. Let everyone in your profile know by inviting them to the event and RSVP'ing if they are going to attend. This is a nice way of getting the word out about your new product, service or business. Send your friends or associates virtual gifts. This is your way of showing your appreciation for them. You can choose from hundreds of 3rd party applications like a bouquet of flowers that sits on your friends profile and grows over time. This technique helps to build trust and loyalty among your friends and associates. Stay in touch with your Facebook friends with some cool apps. There a lot of applications built just for Facebook like games, music, movie trivia, and more. A lot of the applications allow you to invite friends to play along or you can communicate through the application. This is good tactic to keep building your relationship with your friends and associates. Start a community of people that share the same interest as you. This will help you build your image and business using Facebook. You will essentially have a group of people completely connected to you. This is almost the equivalent to having a mailing list. You can send them information, write messages to them, offer advice or something of value. This is the most under-utilized technique for growing your business on a social network. Facebook is a great place to introduce yourself to a ton of new people who may also become customers and/or clients. Just keep one thing in mind: don't get too carried away and spend all your time there. Facebook is a tool, part of your marketing strategy. Use the tips above, use them wisely and have a little fun at the same time. Facebook can be a great tool and should be part of your online marketing strategy. Use the tips I just gave you to introduce yourself to a ton of new individuals. These individuals just may become a potential customer, client, or long lasting friend.
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